---
title: "Website and advertising tracking"
ocid: "ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2022-10-17"
---

# Website and advertising tracking

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Tender  
OCID: ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251

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## Summary

The Intellectual Property Office is seeking a supplier for a project titled "Website and advertising tracking" in the Data analysis services category. The procurement process is currently in the Tender stage, with a tender deadline of November 11, 2022. The contract period is set to start from November 28, 2022, to March 31, 2024. The total contract value is £15,000. The location of the project is in Newport, United Kingdom.

This tender presents an opportunity for small and medium-sized enterprises (SMEs) specializing in data analysis services to compete. The procurement method for this opportunity is a Competitive quotation (below threshold). Businesses with expertise in data analysis, advertising tracking, and providing visual representations of data through charts and diagrams are well-suited to bid for this contract. The Intellectual Property Office has specified various requirements for the advertising portal, offering potential for businesses to demonstrate their capabilities in data analysis and reporting services.

## Notice

A tracking portal, providing data on advertising streams for requested websites, which are considered to be involved in copyright infringement. The following are the minimum requirements of the advertising portal; * Total amount of adverts placed across IWL domains * Total estimated advert impression across IWL domains * Total number of brands * Total advert intermediaries * Total IWL domains that have advertising on them * Total advert sector * Eco system breakdown over date period * Advert campaign type e.g., sponsored content, unidentifiable brands, gambling, adult, fraud & malware, major brands, other brands, etc. * Breakdown of adverting sector/ sub sector. E.g., shopping, technology, business, adult, gambling etc. * The ability to click on a domain and getting a screen shot of the domain and the advert. * All data must be visually represented though charts and diagrams. Being able to change how the data is represented. * The option to download all data or individual selected data in an Excel or .csv format. * Adjustable date range * Being able to focus on one or selection domains * Being able to focus on a particular type of Advert campaign type e.g., brands, gambling, sponsored content, etc. * Being able to focus on a particular brand * Provide a quarterly report in a particular area like gambling adverts Please apply at https://ipo.force.com/s/Welcome

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb912a82-0af0-4281-a230-995f4e02fc0a |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Oct 2022 |
| Submission deadline | 11 Nov 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 28 Nov 2022 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £82,500 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 17 Oct 2022 at 08:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cb912a82-0af0-4281-a230-995f4e02fc0a
- 11 Oct 2022 at 08:03 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/05370dc5-e277-4e00-9823-cc49cb7dfca8
- 10 Oct 2022 at 09:53 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9f93d852-2863-49d7-be0f-5ee32d557cf7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb912a82-0af0-4281-a230-995f4e02fc0a
  17th October 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/05370dc5-e277-4e00-9823-cc49cb7dfca8
  11th October 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/9f93d852-2863-49d7-be0f-5ee32d557cf7
  10th October 2022 - Opportunity notice on Contracts Finder
- https://atamis-2198.cloudforce.com/sfc/p/1r000001nvOb/a/8d000000YW0z/MzF.CxmT8n87edWEoy7aCF.iPi50ffvuINN8hVtgVgA
  C2464_Appendix A - Specification

## Notice URLs

- https://ipo.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d165bd75-257a-4b88-8677-15aa92d5d251.json.
