---
title: "Trade & Investment Integrated Campaign"
ocid: "ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2024-12-11"
---

# Trade & Investment Integrated Campaign

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7

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## Summary

The West Yorkshire Combined Authority has completed a selective procurement process for marketing consultancy services to promote the West Yorkshire region as a prime destination for investment, work, and living. The contract, titled "Trade & Investment Integrated Campaign," falls under the advertising and marketing services industry. The marketing campaign aims to bolster the region's attractiveness and competitiveness internationally. The tender period ended on 30 August 2024, with a contract period from 10 December 2024 to 10 June 2025. The project serves various locations including the United Kingdom, Europe, and other global regions, with a contract value of £78,372.

This tender presents a significant opportunity for businesses in the marketing and advertising industries to showcase their expertise in elevating regional profiles. Particularly, large companies that specialise in marketing management and advertising consultancy services can benefit from such contracts by expanding their portfolio and securing high-profile projects. Companies like McCann Erickson Central Limited, which won this tender, illustrate the potential for growth and market presence enhancement through such government contracts.

## Notice

West Yorkshire Combined Authority desires to acquire marketing consultancy services to position and promote West Yorkshire region as both the best place to invest, work and live in the UK, and, an internationally competitive and important region in its own right, with the ultimate aim of generating investment in the region.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ea9ab42e-8689-4915-abc7-feace042077e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2024 |
| Submission deadline | 30 Aug 2024 |
| Future notice date | Not specified |
| Award date | 9 Dec 2024 |
| Contract period | 10 Dec 2024 - 10 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | £78,372 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MCCANN ERICKSON CENTRAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 11 Dec 2024 at 16:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ea9ab42e-8689-4915-abc7-feace042077e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ea9ab42e-8689-4915-abc7-feace042077e
  11th December 2024 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=84424&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
  User / Company

## Notice URLs

- https://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d17507b6-86c6-4ad8-a40c-ca16bd6bcfa7.json.