---
title: "BTA1759 A/B Testing Software and Services Contract C0825"
ocid: "ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2023-05-05"
---

# BTA1759 A/B Testing Software and Services Contract C0825

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36.json)

## Summary

The British Tourist Authority has recently awarded a contract for A/B Testing Software and Services via an open procedure. The contract value is £94,080 GBP with a contract period starting on March 27, 2023, and ending on March 26, 2027. The procurement stage was an award, and the tender was in the services category. The location is in London, United Kingdom, with the deadline for the tender period set on December 20, 2022.

This procurement opportunity from the British Tourist Authority for A/B Testing Software and Services could benefit small and medium-sized enterprises as well as voluntary, community, and social enterprise organisations. Businesses providing information technology services, particularly in London, may find this tender suitable for expanding their operations. The awarded supplier is VWO, and the contract presents an opportunity for businesses looking to collaborate on innovative software solutions within the tourism industry.

## Notice

A/B Testing Software and Services

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a18a350c-e499-4d22-8683-b07ad4e2bc1a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 May 2023 |
| Submission deadline | 20 Dec 2022 |
| Future notice date | Not specified |
| Award date | 20 Mar 2023 |
| Contract period | 26 Mar 2023 - 26 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £94,080 |
| Lots value | Not specified |
| Awards value | £94,080 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VWO |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 5 May 2023 at 15:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a18a350c-e499-4d22-8683-b07ad4e2bc1a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a18a350c-e499-4d22-8683-b07ad4e2bc1a
  5th May 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d20f0c49-2bad-4798-90b9-c4ee23060a36.json.