---
title: "New creative agency contract for Pensions Comms"
ocid: "ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR WORK AND PENSIONS : DEPARTMENT FOR WORK AND PENSIONS"
published: "2019-07-26"
---

# New creative agency contract for Pensions Comms

Buyer: DEPARTMENT FOR WORK AND PENSIONS : DEPARTMENT FOR WORK AND PENSIONS  
Current stage: Award  
OCID: ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0

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## Summary

The Department for Work and Pensions (DWP) has successfully completed a procurement process for a new creative agency contract titled "New creative agency contract for Pensions Comms." This initiative falls under the industry category of advertising campaign services (CPV code 79341400) and was initiated as a tender process. The contract, valued at £4 million, is part of a selective procurement method, which involved a call-off from a framework agreement. The contract period runs from 8th August 2019 to 7th August 2022, covering multiple locations across the United Kingdom, including Scotland, Wales, and all English regions, with the tender period officially closing on 5th March 2019.

This contract presents substantial growth opportunities for businesses specialising in creative agency services, particularly those with experience in developing advertising campaigns. Agencies that are adept at crafting engaging communications, especially in the pensions sector, are well-suited to leverage this opportunity. The engagement of a large supplier, M&C Saatchi (UK) Limited, signifies a competitive market, allowing other companies to position themselves effectively by demonstrating creativity and strategic insight in their proposals.

## Notice

To appoint an agency to develop creative detail for pension campaign.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fc2a4551-47a7-4afc-a4e6-5c5ba0fe4f44 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jul 2019 |
| Submission deadline | 5 Mar 2019 |
| Future notice date | Not specified |
| Award date | 15 Jul 2019 |
| Contract period | 7 Aug 2019 - 7 Aug 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | Not specified |
| Awards value | £4,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR WORK AND PENSIONS : DEPARTMENT FOR WORK AND PENSIONS |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland, TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 26 Jul 2019 at 13:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fc2a4551-47a7-4afc-a4e6-5c5ba0fe4f44

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fc2a4551-47a7-4afc-a4e6-5c5ba0fe4f44
  26th July 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9ac9a654-938c-40cc-a8dc-1753cd52ee93
  Redacted Letter of Appointment
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9b3a670a-d3af-40aa-a7ac-20d08fa613e8
  Redacted Terms & Conditions

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d2991331-c77a-46c9-9a29-d5f7d547c3d0.json.