---
title: "Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research"
ocid: "ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2018-03-08"
---

# Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6

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## Summary

H M Revenue & Customs has completed a procurement process for the "Personal Tax Account (PTA) Campaign Evaluation and Development: Qualitative Research" project, classified under research and development services. The tender period concluded on 6 April 2017, with the contract period running from 11 April 2017 to 30 June 2017. The total contract value was £32,402.50. This project evaluated HMRC's first PTA marketing campaign, focusing on customer reactions and engagement.

This contract presents opportunities primarily for small to medium-sized enterprises (SMEs) that specialise in market research and qualitative analysis. Businesses offering research and consultancy services that can effectively understand consumer behaviour and engagement strategies would be well-placed to compete for similar future contracts, particularly those involved in government-related projects. The skills to evaluate marketing effectiveness are critical for this type of work.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. This qualitative research will look to evaluate HMRC's first Personal Tax Account (PTA) marketing campaign. In particular, it will seek to: * understand customer reactions to the campaign; * maximise engagement with the campaign messaging and call to action; and * inform decisions on future campaign activity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5bc09691-824b-4e49-8ee6-616bb33d659a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not applicable |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Mar 2018 |
| Submission deadline | 6 Apr 2017 |
| Future notice date | Not specified |
| Award date | 5 Apr 2017 |
| Contract period | 10 Apr 2017 - 30 Jun 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £32,402 |
| Lots value | Not specified |
| Awards value | £32,402 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 8 Mar 2018 at 11:59 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5bc09691-824b-4e49-8ee6-616bb33d659a
- 21 Apr 2017 at 13:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5bc09691-824b-4e49-8ee6-616bb33d659a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5bc09691-824b-4e49-8ee6-616bb33d659a
  8th March 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d55e04dc-b32e-41d9-b80e-bfaa2fe425b7
  PTA Campaign Qualitative Research - Redacted SO

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d2c8e369-dedd-4b74-a2aa-3b62fc4044b6.json.