---
title: "SE1231 - Activity Check-In Qualitative"
ocid: "ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "Sport England"
published: "2026-10-01"
---

# SE1231 - Activity Check-In Qualitative

Buyer: Sport England  
Current stage: Award  
OCID: ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc

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## Summary

Sport England commissioned qualitative research into the population’s participation in sport and physical activity. The work is intended to build understanding of how participation is changing, what shapes people’s behaviours and attitudes, and what those findings mean for Sport England and its partners. The research will inform the organisation’s 2026–31 medium-term plan, part of its Uniting the Movement strategy. This is a research services requirement, with delivery locations covering the United Kingdom and a range of international areas. The buying organisation is Sport England.

The procurement is complete and has been awarded. Sport England used a selective call-off from a dynamic purchasing system. The tender deadline was 16 February 2026. The contract was awarded to Thinks Insight and Strategy (Britain Thinks) Ltd on 4 September 2026, at an awarded value of £300,000. The contract period runs from 4 September 2026 to 3 October 2029. The procurement is classified as a service. No lots or evaluation criteria are recorded in the available process information.

For suppliers considering similar future work for Sport England, this award demonstrates demand for qualitative research that can explain public engagement with sport and physical activity, changes over time, and the factors shaping behaviours and attitudes. A credible competitor would need to design and deliver research that produces useful insight about the population and translates findings into implications for Sport England and its partners’ strategic work. The awarded supplier is a large research and insight company, and the opportunity was marked as unsuitable for SMEs and voluntary, community and social enterprises. The work therefore points towards a requirement for substantial research capability and the ability to deliver evidence relevant to a national strategy.

## Notice

Sport England is seeking to retender our Activity Check-In research to further develop our understanding of the population's engagement with sport and physical activity, how this is changing, what is influencing or driving different behaviours and attitudes, and the implications this has for the work of Sport England and our partners. This work will play an important role in enabling us to build the insight required to deliver our medium-term plan for 2026-31, which is the next phase of our Uniting the Movement strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/10012254-df2a-4f24-8ec0-70fcf44471dd |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Oct 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 4 Sep 2026 |
| Contract period | 4 Sep 2026 - 3 Oct 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | £300,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Sport England |
| Locality | LOUGHBOROUGH |
| Postcode area | Leicester |
| Postcode | LE11 3QF |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Charnwood |
| Electoral ward | Loughborough Ashby |
| Westminster constituency | Loughborough |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Thinks Insight & Strategy |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 1 Oct 2026 at 12:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/10012254-df2a-4f24-8ec0-70fcf44471dd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/10012254-df2a-4f24-8ec0-70fcf44471dd
  1st October 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d2f21870-75de-4915-9690-c7d53e0da8bc.json.