---
title: "CCCO18A02 Channel and Strategy Planning"
ocid: "ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE"
published: "2018-07-23"
---

# CCCO18A02 Channel and Strategy Planning

Buyer: CROWN COMMERCIAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e

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## Summary

The procurement process for the project titled "CCCO18A02 Channel and Strategy Planning" is managed by the Crown Commercial Service, aimed at acquiring marketing management consultancy services to enhance recruitment campaigns for the Royal Navy and Royal Air Force. The tender was completed, with a value of £2,000,000, and was awarded to WAVEMAKER LIMITED on 18 June 2018. The contract period is set to span from 20 June 2018 to 18 June 2021. This initiative follows a selective procurement method, which involved a call-off from a framework agreement, and the tender period closed on 24 April 2018. The geographical coverage includes the United Kingdom and its territories.

This procurement opportunity presents a significant avenue for businesses specialising in marketing and communications consultancy, particularly those with capabilities in strategic planning for governmental recruitment efforts. Small and medium-sized enterprises (SMEs) are encouraged to participate, as this contract offers chances to build expertise in service provision for public sector clients. Companies that can demonstrate innovative marketing strategies and creative campaign designs will find themselves well positioned to compete effectively in similar future tenders.

## Notice

Procurement of a communications agency to support the recruitment campaigns of the Royal Navy and Royal Air Force. The Agency will undertake strategy and channel planning to go along with the creative design of the campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/648ad29d-53a4-427f-b9a1-fa6dd02c16ab |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jul 2018 |
| Submission deadline | 24 Apr 2018 |
| Future notice date | Not specified |
| Award date | 17 Jun 2018 |
| Contract period | 19 Jun 2018 - 18 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 23 Jul 2018 at 11:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/648ad29d-53a4-427f-b9a1-fa6dd02c16ab

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/648ad29d-53a4-427f-b9a1-fa6dd02c16ab
  23rd July 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/00a1ec69-02f5-41f6-a160-e4bd885299ce
  Transparency Notice

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d2f39269-ec7f-4447-bf61-20e92822fe8e.json.