---
title: "AHDB Social Media requirements"
ocid: "ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2024-04-16"
---

# AHDB Social Media requirements

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be

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## Summary

The AHDB, a contracting authority based in Coventry, United Kingdom, has awarded a contract for social media requirements to Lux Illuminating Brands. The contract falls under the advertising and marketing services category with a value of £5,000,000. The tender process was open, and the contract period is from April 1, 2024, to March 31, 2030.

This procurement opportunity by AHDB can benefit businesses in the advertising and marketing services sector. Small and medium enterprises (SMEs) may find this particularly appealing. The tender process was completed, and the contract has been awarded, indicating the potential for growth for the selected supplier in the services industry.

## Notice

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ee535f3e-1c83-4ad3-a28f-2e0ac8384a41 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Apr 2024 |
| Submission deadline | 22 Jan 2024 |
| Future notice date | Not specified |
| Award date | 23 Feb 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUX ILLUMINATING BRANDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Apr 2024 at 10:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ee535f3e-1c83-4ad3-a28f-2e0ac8384a41

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ee535f3e-1c83-4ad3-a28f-2e0ac8384a41
  16th April 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be.json.