--- title: "SLaM - Social Media Strategy ST21-P199" ocid: "ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST" published: "2021-12-29" --- # SLaM - Social Media Strategy ST21-P199 Buyer: SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST Current stage: Tender OCID: ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c.json) ## Summary The South London and Maudsley NHS Foundation Trust is conducting a tender for the "SLaM - Social Media Strategy ST21-P199" project. This opportunity falls under the category of business services, specifically focusing on advertising consultancy, public relations, and marketing management consultancy. The procurement process is currently in the active Tender stage, with a deadline for submissions set for 17th January 2022. The contract will commence on 1st February 2022 and is expected to last until 1st August 2022. The total value of the contract is £18,000, with delivery expected in London (postal code SE5 8AZ). This tender presents a significant opportunity for businesses specialising in social media strategy and consultancy to expand their client base within the health sector. SMEs and voluntary, community, and social enterprises (VCSEs) could particularly benefit from this contract, which aims to establish a strategic approach to social media engagement across various audiences, including public members and key stakeholders. Companies with expertise in crafting tailored communication strategies and managing diverse digital platforms would be well-suited to compete for this project. ## Notice This opportunity is published on the Health Family eCommercial System https://health-family.force.com/s/Welcome We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each. To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities. We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints. As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together. Scope * Produce a written social media strategy that covers: * Role of social media in Trust communications * Target channels * Approach to each target channel * Approach to audiences * Social media style guide * Guidelines on engagement and community management * Implementation plan * Staff upskilling/training * Clear direction for future development * Monitoring and evaluation * Training session for team members * Six month and 12 month evaluation of performance against the strategy ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4c7d9688-1a13-4aad-a9bd-7ec655ba9ac0 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Dec 2021 | | Submission deadline | 17 Jan 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Feb 2022 - 1 Aug 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £18,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SOUTH LONDON AND MAUDSLEY NHS FOUNDATION TRUST | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 4BY | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | Chaucer | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | TLI London | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79341100 - Advertising consultancy services - 79413000 - Marketing management consultancy services - 79416200 - Public relations consultancy services ## Release History - 29 Dec 2021 at 17:02 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4c7d9688-1a13-4aad-a9bd-7ec655ba9ac0 - 29 Dec 2021 at 17:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/65abdcad-3c70-46f6-87d8-a7eee2607fe0 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/4c7d9688-1a13-4aad-a9bd-7ec655ba9ac0 29th December 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/65abdcad-3c70-46f6-87d8-a7eee2607fe0 29th December 2021 - Opportunity notice on Contracts Finder ## Notice URLs - https://health-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d33262e1-16b0-4159-8439-27cb1673345c.json.