---
title: "MEDIA SERVICES/CPN/PRO/2022"
ocid: "ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE OPEN UNIVERSITY"
published: "2022-04-12"
---

# MEDIA SERVICES/CPN/PRO/2022

Buyer: THE OPEN UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7

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## Summary

The Open University is currently seeking bids for a procurement process titled "MEDIA SERVICES/CPN/PRO/2022," aimed at appointing a provider for comprehensive media services, including strategy, planning, buying, and campaign optimisation. This competitive procedure, taking place in Milton Keynes, UK, falls under the “Advertising and marketing services” category and involves a selective procurement method with negotiation details specified for above-threshold contracts. The tender period is active and will close on 13th May 2022, with the contract set to commence on 1st February 2023 and extend until 31st January 2025.

This procurement presents significant opportunities for businesses in the advertising and marketing sector, particularly those specialising in media strategy and planning across both domestic and international markets. Companies with expertise in econometric modelling, campaign optimisation, or media partnerships would be well-suited to compete for this contract. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, providing a chance for diverse businesses to engage with a leading educational institution.

## Notice

The Open University (The OU) is seeking to appoint a provider of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables. This procurement will include (but not be limited to) the following services:- * Media strategy, planning and buying - all online and offline channels * Econometrics modelling * Campaign optimisation * Media partnerships * Other media deliverables for any OU brand/product as may be required * UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents. Additional information: Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4264c24d-452b-4f1e-b658-8a8939d73257 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Apr 2022 |
| Submission deadline | 13 May 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Feb 2023 - 31 Jan 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE OPEN UNIVERSITY |
| Locality | MILTON KEYNES |
| Post town | Milton Keynes |
| Postcode | MK7 6AA |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ12 Milton Keynes |
| Local authority | Milton Keynes |
| Electoral ward | Monkston |
| Westminster constituency | Milton Keynes Central |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79342000 - Marketing services

## Release History

- 12 Apr 2022 at 16:54 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4264c24d-452b-4f1e-b658-8a8939d73257
- 12 Apr 2022 at 16:53 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4264c24d-452b-4f1e-b658-8a8939d73257
- 12 Apr 2022 at 15:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/4264c24d-452b-4f1e-b658-8a8939d73257

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4264c24d-452b-4f1e-b658-8a8939d73257
  12th April 2022 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/openuniversity/aspx/
  Additional information on how to apply for this contract

## Provenance

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