---
title: "Employer Brand & Employee Value Proposition"
ocid: "ocds-b5fd17-d40cdd09-80be-4070-8e1c-a1dc1ad83811"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d40cdd09-80be-4070-8e1c-a1dc1ad83811"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d40cdd09-80be-4070-8e1c-a1dc1ad83811.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d40cdd09-80be-4070-8e1c-a1dc1ad83811.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "O F W A T"
published: "2023-05-26"
---

# Employer Brand & Employee Value Proposition

Buyer: O F W A T  
Current stage: Award  
OCID: ocds-b5fd17-d40cdd09-80be-4070-8e1c-a1dc1ad83811

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## Summary

The contract for "Employer Brand & Employee Value Proposition" was awarded by O F W A T. The procurement process was completed using an open procedure and involved business services related to law, marketing, consulting, recruitment, printing, and security. The contract, valued at £22,968.75 GBP, was awarded to Penna Plc. The tender period ended on 9th December 2022, with the contract period running from 9th January 2023 to 31st March 2023. The delivery addresses include the West Midlands and London.

This tender presents an opportunity for businesses in the service industry, particularly those focused on employer branding, marketing, or consultancy services. Small and medium-sized enterprises (SMEs) are well-suited to compete for this contract. O F W A T's requirement for an Employer Brand & Employee Value Proposition creates a niche for businesses specializing in creating and implementing workforce-focused strategies. The successful bidder, Penna Plc, will be providing services to enhance O F W A T's employer brand and employee value proposition.

## Notice

Awarded using Ofwat's Consultancy Terms and Conditions. Requirement: Employer Brand & Employee Value Proposition We see this piece of work being delivered in two phases. Phase one is developing the Employee Value Proposition and a roadmap as to how we, in partnership with you, bring it to life and implement it. Phase two is focussed on creating the content which will enable us to share our EVP externally and internally. You will also need to identify the audiences and channels to share that message. We will be appointing one Supplier to deliver both phases of work. Specification Phase One (maximum 6 weeks) * Engagement with a cross section of our people to understand Ofwat's culture, values, ways of working, what they value about working for Ofwat and why they stay at Ofwat. * Development of an Employer Brand and Employee Value Proposition to be discussed with Ofwat and agreed with Senior Leadership team. * Creation of a roadmap to bring the Employer Brand and Employee Value Proposition to life both externally and internally, including examples of content, channels and audiences. To include prioritisation and costings. The roadmap will be for the financial year 2023/34. * Creation of an evaluation framework to enable Ofwat to measure the success of the piece of work. Phase Two (maximum 6 weeks) * Implementing the roadmap including: o creation of content for example, photography, videos, case studies, website content o identification of channels matched to content o identification of audiences matched to content and channels * For example a mix of evergreen and campaign-specific content, content that is applicable to specific roles (Economists / Engineers), completed content as well as templates that Ofwat can tailor to our team's needs. And any specific training for hiring managers in inclusive recruitment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5e50fecb-d527-4ad8-8902-ac0fbad1dc3b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 May 2023 |
| Submission deadline | 9 Dec 2022 |
| Future notice date | Not specified |
| Award date | 22 Dec 2022 |
| Contract period | 9 Jan 2023 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £22,968 |
| Lots value | Not specified |
| Awards value | £22,968 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | O F W A T |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 4UA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England), TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 26 May 2023 at 18:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5e50fecb-d527-4ad8-8902-ac0fbad1dc3b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5e50fecb-d527-4ad8-8902-ac0fbad1dc3b
  26th May 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ofwat.gov.uk

## Provenance

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