---
title: "Radio Media Buyer For Tourism"
ocid: "ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SEFTON COUNCIL"
published: "2018-05-15"
---

# Radio Media Buyer For Tourism

Buyer: SEFTON COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b

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## Summary

Sefton Council is seeking a Media Buyer for Tourism to manage radio airtime and advertising opportunities. This procurement is titled "Radio Media Buyer For Tourism" and falls under the services category within the entertainment industry. The procurement process is currently in the Award stage, with a deadline for submissions that has already passed on 5th July 2016. The total estimated value of this procurement is £26,000, covering campaigns that promote Southport and various events across the North West region of the UK. The contract is set to commence on 15th August 2016 and conclude by 15th August 2017.

This tender presents a valuable opportunity for SMEs with expertise in media buying, particularly those experienced in tourism and leisure sectors. Suitable businesses should possess a strong understanding of the regional media landscape, as well as the capability to design and execute effective advertising campaigns. With funding limits on bids, this procurement is accessible for smaller firms looking to expand their portfolio in managing advertising contracts for local government initiatives.

## Notice

Sefton Council's Tourism Department is looking for a suitable Media Buyer to negotiate and manage radio air time, media partnerships and other advertising opportunities. Below are examples of the type of campaigns you will be sourcing. We are asking you to submit costs based on the below information (please note these are not final briefs but for the purpose of the tender only). All of the costs should include production. Length, type and quantity of the campaigns will vary year on year in line with budget constraints and marketing evaluations. We are asking for a media specific knowledge and experience of the leisure and tourism sector - an understanding of the industry would ensure that the right media is sourced. Summer/ Autumn Campaign: * Regional radio advertising campaign (broadly the Granada TV broadcast area) to promote Southport as a short break / day trip destination for families and couples during the key weeks of the summer season. * The campaign will run for approximately 7 weeks. * The campaign should consist of 30 second spot. * There will be 2 variants, one aimed at couples with a short break theme, the other aimed at families with children and will have more of a mix between the day trip and short break market. Budget -maximum PS15,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration. Southport Air Show and British Musical Fireworks Media Partnership: The partnership should be targeted to deliver the message of each event in the North West region The audience for each event is appended with this document. The Media Partnership should include: * Airtime and online promotion with giveaway * Promotional trails 2 weeks in the lead up to each event. * Presenter talk ups * Digital enhanced page on website for at least 2 weeks and to include including Data Capture & Mixed Display. * Mixed display ads on the website to run until each event - impressions need to be estimated with submission. * Buy tickets Iframe on website. * Branding on site for the station at each event Budget -maximum PS14,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration. Southport Air Show and British Musical Fireworks Radio Advertising Campaign In addition to the above media partnership, each event also requires a advertising campaign in the Granada region. * The advertising campaign for the Southport Air Show will run for 2 weeks. * The campaign should consist of either a 20 second spot for the Friday Night Flying and a 20 second spot for the weekend event. OR an all encompassing advert which will be a 20 second spot closely followed by a 10 second spot - which ever meets the given budget. Budget -maximum PS12,000.00 for this procurement and any bid received that exceeds this amount will be removed from consideration.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/325c2f5b-9540-4548-b360-182ce9301eb6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 May 2018 |
| Submission deadline | 5 Jul 2016 |
| Future notice date | Not specified |
| Award date | 21 Jul 2016 |
| Contract period | 24 Jul 2016 - 28 Jun 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £26,000 |
| Lots value | Not specified |
| Awards value | £123,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SEFTON COUNCIL |
| Locality | BOOTLE |
| Post town | Liverpool |
| Postcode | L20 3UU |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD73 Sefton |
| Local authority | Sefton |
| Electoral ward | Linacre |
| Westminster constituency | Bootle |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARVEL AT EVERYTHING |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 15 May 2018 at 07:37 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/325c2f5b-9540-4548-b360-182ce9301eb6
- 18 Nov 2016 at 20:15 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/325c2f5b-9540-4548-b360-182ce9301eb6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/325c2f5b-9540-4548-b360-182ce9301eb6
  28th June 2016 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=f381f521-2b3d-e611-8114-000c29c9ba21
  Advert

## Notice URLs

- http://www.sefton.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d4114b90-adc9-11e6-9901-0019b9f3037b.json.