---
title: "PH Live Longer Better physical activity inactives DAX marketing campaign"
ocid: "ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2024-08-16"
---

# PH Live Longer Better physical activity inactives DAX marketing campaign

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969

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## Summary

The public procurement process led by Hampshire County Council seeks services in the advertising and marketing industry for a campaign titled "PH Live Longer Better physical activity inactives DAX marketing campaign". This project aims to promote strength and balance activities among older adults, featuring a 40-second radio advertisement aired over DAX digital radio for a span of six weeks. With a budget of GBP 4,000, this selective procurement involved a call-off from a framework agreement. The contract period stretches from 16 August 2024 to 3 November 2024, with the award date on 15 August 2024. The campaign is situated in Winchester, England, within the postal code SO23 8UJ.

This tender offers significant business opportunities, particularly for small and medium-sized enterprises (SMEs) operating in advertising and marketing services. Businesses with capabilities in digital radio marketing and campaign production will find this contract particularly appealing. The selected supplier, Global Media Group Services Limited, demonstrates the suitability of SMEs for such government contracts, encouraging others in the industry to compete in similar future opportunities. This contract not only aids in market visibility but also establishes firms as capable partners for large-scale public health initiatives.

## Notice

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 186,112 impressions. All production costs and required licences included.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0a0916c2-3c13-42ca-a212-e60b536ceea2 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Aug 2024 |
| Submission deadline | 18 Jun 2024 |
| Future notice date | Not specified |
| Award date | 14 Aug 2024 |
| Contract period | 15 Aug 2024 - 3 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000 |
| Lots value | Not specified |
| Awards value | £4,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GLOBAL MEDIA GROUP SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Aug 2024 at 14:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0a0916c2-3c13-42ca-a212-e60b536ceea2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0a0916c2-3c13-42ca-a212-e60b536ceea2
  16th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969.json.