---
title: "Character licence"
ocid: "ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2020-11-25"
---

# Character licence

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49

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## Summary

The Intellectual Property Office, based in Newport, United Kingdom, has successfully completed the procurement process for a character licence relating to the Wallace and Gromit franchise, aimed at education and marketing campaigns. This procurement, classified under marketing services, had a total contract value of £65,000 and was executed through a direct procurement method involving a single tender action. The contract period commenced on 1 February 2021 and runs until 31 January 2023. The tender period for responses ended on 1 November 2020.

This tender presents an opportunity for businesses specialising in advertising and marketing services, particularly those with experience in character licensing and educational outreach, to engage with prominent brands. Companies capable of delivering creative marketing solutions, especially in collaboration with established franchises, would be well-positioned to compete for similar future contracts. The procurement's significant budget indicates potential for substantial business growth in this sector.

## Notice

Wallace and Gromit - used in education/marketing campaigns

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ae9c453a-54dd-420d-92cd-9bfc7f6993f8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Nov 2020 |
| Submission deadline | 1 Nov 2020 |
| Future notice date | Not specified |
| Award date | 25 Nov 2020 |
| Contract period | 1 Feb 2021 - 31 Jan 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £65,000 |
| Lots value | Not specified |
| Awards value | £65,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AARDMAN ANIMATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 25 Nov 2020 at 11:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ae9c453a-54dd-420d-92cd-9bfc7f6993f8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ae9c453a-54dd-420d-92cd-9bfc7f6993f8
  25th November 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d47abdf1-28bf-43f6-8873-baa7ad171b49.json.