---
title: "Paid Media - Coast Clever Campaign 2023"
ocid: "ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MCA - MARITIME AND COASTGUARD AGENCY"
published: "2023-05-19"
---

# Paid Media - Coast Clever Campaign 2023

Buyer: MCA - MARITIME AND COASTGUARD AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5

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## Summary

The Maritime and Coastguard Agency (MCA) has awarded a contract for paid media services as part of the Coast Clever campaign 2023. The campaign will focus on Meta and Snapchat, targeting specific demographic groups and coastal regions. The contract value is £185,000 with a contract period from June 29th to August 10th. The procurement method used was selective, through a call-off from a framework agreement.

The Department for Transport (DfTc) has awarded a contract for media monitoring services via CCS Framework RM6123. The contract, valued at £50,000,000, will run from June 20th, 2022, to December 15th, 2025. The main purpose of the procurement process was to utilise the CCS framework agreement for media services. The Department for Transport acted as the buyer, and Manning Gottlieb OMD, a trading division of OMD Group Ltd, was the awarded supplier.

## Notice

This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs. The campaign will run from the 29th of June to the 10th of August.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ba75fa5a-6777-4755-9135-92278f81ba94 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 May 2023 |
| Submission deadline | 17 May 2023 |
| Future notice date | Not specified |
| Award date | 19 Jun 2022 |
| Contract period | 28 Jun 2023 - 10 Aug 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £185,000 |
| Lots value | Not specified |
| Awards value | £50,185,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MCA - MARITIME AND COASTGUARD AGENCY |
| Additional buyers | DFTC - DEPARTMENT FOR TRANSPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DR |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Banister & Polygon |
| Westminster constituency | Southampton Itchen |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD, A TRADING DIVISION OF OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 19 May 2023 at 14:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ba75fa5a-6777-4755-9135-92278f81ba94
- 11 Jul 2022 at 10:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dab98f96-8349-4471-9a2f-941ccf55032d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ba75fa5a-6777-4755-9135-92278f81ba94
  19th May 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/dab98f96-8349-4471-9a2f-941ccf55032d
  11th July 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ae1081ab-1ad2-46e4-9140-91d20df8edcb
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8007d057-ede2-46ee-a61a-da88fcb659ae
  n/a

## Provenance

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