---
title: "RWM515 Digital Marketing Capability"
ocid: "ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NUCLEAR DECOMMISSIONING AUTHORITY"
published: "2021-07-12"
---

# RWM515 Digital Marketing Capability

Buyer: NUCLEAR DECOMMISSIONING AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897.json)

## Summary

The Nuclear Decommissioning Authority (NDA) has completed the procurement process for the "RWM515 Digital Marketing Capability" contract, valued at £64,360. This contract, classified under the IT software package category (CPV code: 48517000), was awarded to XMA Limited. The contract period commenced on 28 June 2021 and is set to end on 29 December 2022. The procurement method used was selective, with the contract awarded through a call-off from an existing framework agreement. The procurement process has now reached the award stage, having been officially published on 12 July 2021.

This digital marketing capability tender presents valuable growth opportunities for businesses specialising in IT software solutions, particularly those with expertise in email marketing systems. Companies that can effectively deliver multifaceted digital marketing campaigns, manage data protection, and integrate marketing across various channels will be well-equipped to compete for similar contracts. The NDA seeks not only a system but a solution that enhances marketing efficiency and ROI, underscoring the potential for innovative software providers in this space.

## Notice

Radioactive Waste Management requires a solution that will: * Deliver multiple and complex email digital marketing campaigns * Enable identification of opportunities to improve our return on investment for digital market- ing through data and insights * Enable effective management of data protection including consents and allow the customer to control their preferences * Provide the opportunity to expand our digital marketing channels in the future which will al- low marketing campaigns to be delivered seamlessly across multiple channels Please note, RWM is procuring the capability (licence/system) to deliver email marking campaigns and does not require consultancy services to implement the solution.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2e8fd241-c3fc-42a0-8a96-a008cdcc35a1 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jul 2021 |
| Submission deadline | 27 Apr 2021 |
| Future notice date | Not specified |
| Award date | 27 Jun 2021 |
| Contract period | 27 Jun 2021 - 29 Dec 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £64,360 |
| Lots value | Not specified |
| Awards value | £64,360 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NUCLEAR DECOMMISSIONING AUTHORITY |
| Locality | MOOR ROW |
| Post town | Carlisle |
| Postcode | CA24 3HU |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD1 Cumbria |
| ITL 3 | TLD13 Cumberland |
| Local authority | Cumberland |
| Electoral ward | Egremont North and St Bees |
| Westminster constituency | Whitehaven and Workington |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | XMA |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48517000 - IT software package

## Release History

- 12 Jul 2021 at 16:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2e8fd241-c3fc-42a0-8a96-a008cdcc35a1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2e8fd241-c3fc-42a0-8a96-a008cdcc35a1
  12th July 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d4d21d79-5668-4dff-829f-e160ec92a897.json.