---
title: "Creating a Brand for the city of Gloucester"
ocid: "ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GLOUCESTER CITY COUNCIL"
published: "2021-07-01"
---

# Creating a Brand for the city of Gloucester

Buyer: GLOUCESTER CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456

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## Summary

Gloucester City Council is soliciting proposals to create a brand for the city of Gloucester, focusing on economic recovery and cultural renaissance. The tender, with the title "Creating a Brand for the city of Gloucester," is categorised under market and economic research, with a contract value of £30,000. The open procurement process has a tender period that ended on 14 May 2021, and the awarded contract commenced on 1 June 2021, lasting until 30 November 2021. The work aims to develop a brand narrative to attract visitors and investors while instilling pride in local residents. Delivery is required in the South West region of the United Kingdom.

This opportunity presents significant growth potential for consultancy businesses specialising in branding, marketing management, and economic strategy, particularly small and medium-sized enterprises (SMEs) that can offer creative and strategic insights. Companies equipped with expertise in brand development and visual identity concepts will find this project well-suited to their skills, allowing them to contribute to the revitalisation of Gloucester's identity and its perception in regional and national contexts.

## Notice

Gloucester City Council seeks to appoint a team of professional brand consultants to undertake a piece of consultancy that feeds into the construction of a brand narrative or proposition that can be used to support its continued economic recovery and cultural renaissance. This narrative / proposition should be an attractor to Gloucester - primarily for visitors, secondarily to investors and be a source of pride for our residents. This work will then be used to inform and shape the City's brand values into a new visual identity or concept, to include a set of visual communication guidelines and templates.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a6e1e825-178f-41ed-965c-b3d162c9eedf |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jul 2021 |
| Submission deadline | 14 May 2021 |
| Future notice date | Not specified |
| Award date | 20 May 2021 |
| Contract period | 31 May 2021 - 30 Nov 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £30,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GLOUCESTER CITY COUNCIL |
| Locality | THE DOCKS |
| Post town | Gloucester |
| Postcode | GL1 2EQ |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK73 Gloucestershire CC |
| Local authority | Gloucester |
| Electoral ward | Westgate |
| Westminster constituency | Gloucester |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINKINGPLACE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics
- 79411000 - General management consultancy services
- 79413000 - Marketing management consultancy services

## Release History

- 1 Jul 2021 at 14:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a6e1e825-178f-41ed-965c-b3d162c9eedf
- 20 Apr 2021 at 07:03 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6911f59f-fa61-458c-902c-8abc5b70588b
- 13 Apr 2021 at 13:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/195cc63e-8577-42cc-a37a-3d80a7f78317

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a6e1e825-178f-41ed-965c-b3d162c9eedf
  1st July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/6911f59f-fa61-458c-902c-8abc5b70588b
  20th April 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/195cc63e-8577-42cc-a37a-3d80a7f78317
  13th April 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- https://www.gloucester.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d4f312dc-1a21-43f2-a041-2afc04371456.json.