---
title: "Communications Qualitative Research"
ocid: "ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2020-10-20"
---

# Communications Qualitative Research

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211.json)

## Summary

The procurement process, initiated by the Department for Education (DfE), focuses on a four-year contract titled "Communications Qualitative Research." The contract aims to deliver insights and evaluations to improve government communications and spans the services industry, specifically classified under research services (CPV code 73110000). The contract will be awarded through a selective procurement method, utilising a call-off from a framework agreement. The contract period is set from 1st May 2020 to 30th April 2022, with the tender period closing on 13th March 2020. Located in London, England, the DfE is committed to enhancing educational services and public engagement.

This tender presents significant opportunities for businesses specialising in qualitative research and audience insights. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly encouraged to apply, as they can provide innovative solutions that align with the DfE's goals of impactful communication. Those with a strong background in research methodologies and a proven track record of evaluating communication effectiveness will be well-positioned to compete for this contract, potentially leading to lucrative partnerships and long-term relationships with the buying organisation.

## Notice

The Department for Education (DfE) is responsible for children's services and education in England, including early years, children's social care, schools, higher and further education policy, apprenticeships and wider skills. Our ambitious goal is to provide world-class education, training and care for everyone, whatever their background. The DfE Communications Directorate contributes to this ambition by driving changes in awareness, attitudes and behaviours through effective communication with multiple external audiences, such as parents, teachers, school leaders and governors, children's social workers, businesses, and young people. Our work cuts across all areas related to DfE strategic priorities, including post-16 and skills development, schools, and children's safety and wellbeing. Insight and evaluation are at the heart of all government communications. The Government Communication Service (GCS) advocates the use of robust audience insight to ensure communications are relevant, meaningful and effective. An in-depth understanding of our key audiences (including their attitudes, habits and preferences) is integral to identifying the role for communications as a lever for change and the design and implementation of effective communications strategies. It is also vital that we evaluate our communications to understand what is and what is not working, and learn from that to improve effectiveness. We are therefore looking to establish a four-year (2+1+1) call-off qualitative research contract to generate actionable audience insight and contribute to the evaluation of our communications.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c7c97f39-a3aa-46f0-8c48-1ad58f772294 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Oct 2020 |
| Submission deadline | 13 Mar 2020 |
| Future notice date | Not specified |
| Award date | 26 Apr 2020 |
| Contract period | 30 Apr 2020 - 30 Apr 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CM MONITOR (BRITAIN THINKS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 20 Oct 2020 at 10:59 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c7c97f39-a3aa-46f0-8c48-1ad58f772294
- 16 Oct 2020 at 12:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c7c97f39-a3aa-46f0-8c48-1ad58f772294

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c7c97f39-a3aa-46f0-8c48-1ad58f772294
  20th October 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0e1107aa-ed71-4b04-b5d8-602ed136a1a2
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/185f61bf-1ae1-48f2-93c7-60fc82a287f2
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d4f8b077-446e-4389-96c8-2f19180ee211.json.