--- title: "Jubilee2 Leisure Facility - Marketing Services" ocid: "ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050.json" source: "Contracts Finder" current_stage: "Tender" buyer: "NEWCASTLE-UNDER-LYME BOROUGH COUNCIL" published: "2024-05-22" --- # Jubilee2 Leisure Facility - Marketing Services Buyer: NEWCASTLE-UNDER-LYME BOROUGH COUNCIL Current stage: Tender OCID: ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d547b01f-837f-425e-814e-971d9facc050.json) ## Summary The Newcastle-under-Lyme Borough Council has initiated a tender process for marketing services for their leisure facility, Jubilee2. The objective is to enhance the commercial viability of services and increase engagement through digital channels. The tender is classified under advertising and marketing services, with a contract value of £46,000 GBP. The procurement method is an open procedure (below threshold), with the tender period ending on 24th June 2024 and the contract period starting on 6th August 2024 in the West Midlands, United Kingdom. This tender by Newcastle-under-Lyme Borough Council presents an opportunity for digital marketing companies specialising in advertising and marketing services to compete. Small and medium-sized enterprises (SMEs) would find this tender particularly suitable. Businesses interested in promoting leisure destinations and increasing online engagement can leverage this opportunity to collaborate with the Council and contribute to the growth of Jubilee2's online presence and customer base. ## Notice The Borough Council of Newcastle-under-Lyme's Leisure facility Jubilee2 needs to build upon the excellent recovery since the Covid-19 pandemic, maintain its position a premier leisure facility in the Borough, attract new audiences through innovation, improve customer retention, and enhance the overall commercial viability of services. The Council are therefore are looking to commission a digital marketing partner to meet the following objectives: a) Help to raise the profile of Jubilee2 as a leisure destination through digital channels, and increase engagement with, Jubilee2 online presence, maximise search engine optimisation help promote PR coverage and optimise content on the website via Juilee2's digital channels and paid advertising. b) Generate in-bound leads and enquiries (including lead generation from dedicated landing/promotional pages away from the Councils main website, transferring leads to the business development team at Jubilee2. c) To increase traffic to the Jubilee2 website, App, and online joining/booking platforms, encouraging customers to self-serve... d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year e) To evaluate the J2 App on an annual basis and undertake a redesign requirements through the Innovatise platform as required by the Council ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/671ae196-2189-443b-b5dd-1200f825ac2e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 22 May 2024 | | Submission deadline | 24 Jun 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 5 Aug 2024 - 5 Aug 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £46,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NEWCASTLE-UNDER-LYME BOROUGH COUNCIL | | Locality | NEWCASTLE-UNDER-LYME | | Post town | Stoke-on-Trent | | Postcode | ST5 1BL | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG24 Staffordshire CC | | Local authority | Newcastle-under-Lyme | | Electoral ward | Town | | Westminster constituency | Newcastle-under-Lyme | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342100 - Direct marketing services ## Release History - 22 May 2024 at 16:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/671ae196-2189-443b-b5dd-1200f825ac2e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/671ae196-2189-443b-b5dd-1200f825ac2e 22nd May 2024 - Opportunity notice on Contracts Finder - https://www.mytenders.co.uk/search/show/search_view.aspx?ID=MAY168184 NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided. ## Notice URLs - http://www.newcastle-staffs.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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