---
title: "CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR"
ocid: "ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE CITY LITERARY INSTITUTE"
published: "2025-12-23"
---

# CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR

Buyer: THE CITY LITERARY INSTITUTE  
Current stage: Award  
OCID: ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261.json)

## Summary

The procurement process initiated by The City Literary Institute pertains to the project titled "CA16612 - City Lit SEO, Analytics, Conversion Rate Optimisation and Digital PR". This contract falls under the industry category of public relations consultancy services and related marketing services. Located in London, England, with delivery addresses extending from the UK to the Rest of the World, this open procedure procurement began with a tender phase published on 16th October 2025, which concluded on 13th November 2025. The award was subsequently updated on 23rd December 2025, marking the process as complete with the contract set to commence from 1st January 2026 until 31st December 2028.

This tender offers significant growth opportunities for businesses specialising in SEO, analytics, and digital public relations, specifically those capable of handling comprehensive marketing management consultancy projects. The procurement method was open, allowing a wide range of businesses to participate, making it particularly suitable for SMEs looking to expand their portfolio within public relations and marketing consultancy. The awarded supplier, WOLFENDEN AGENCY LIMITED, reflects the competitive nature of this process, and similar enterprises would be well positioned to compete in future tenders of this nature, enhancing their visibility and service offerings in both local and international markets.

## Notice

City Lit requires one supplier to fulfil their requirement for SEO, Analytics, Conversion Rate Optimisation and Digital PR To access this competition: Registered: Login to https://suppliers.multiquote.com and view the opportunity CA16612. Not registered: Visit https://suppliers.multiquote.com then register and quote CA16612 as the reason for registration. Any queries please contact MultiQuote on 0151 482 9230.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/51dca010-724f-4127-aa53-338a1c167872 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Dec 2025 |
| Submission deadline | 13 Nov 2025 |
| Future notice date | Not specified |
| Award date | 16 Oct 2025 |
| Contract period | 1 Jan 2026 - 31 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £201,880 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CITY LITERARY INSTITUTE |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC2B 4BA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Holborn & Covent Garden |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WOLFENDEN AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services
- 79416200 - Public relations consultancy services

## Release History

- 23 Dec 2025 at 10:06 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/51dca010-724f-4127-aa53-338a1c167872
- 16 Oct 2025 at 13:39 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/51dca010-724f-4127-aa53-338a1c167872

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/51dca010-724f-4127-aa53-338a1c167872
  16th October 2025 - Opportunity notice on Contracts Finder

## Notice URLs

- https://suppliers.multiquote.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d5547407-319d-462d-902a-ea047536d261.json.