---
title: "BTA1616 - B2C campaign with an OTA in India"
ocid: "ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BTA SUPPLIER TEST ACCOUNT"
published: "2021-09-21"
---

# BTA1616 - B2C campaign with an OTA in India

Buyer: BTA SUPPLIER TEST ACCOUNT  
Current stage: Tender  
OCID: ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab.json)

## Summary

The public procurement process is initiated by the BTA Supplier Test Account, seeking to conduct an advertising campaign titled "BTA1616 - B2C campaign with an OTA in India" within the tourism industry. This tender, published on 21st September 2021, aims to raise awareness and distribute tourism products to the UK over a contract period spanning from 15th November 2021 to 14th November 2024. The tender is currently at the active stage, with a budget of £1,000,000. Interested parties should note that the deadline for submissions is 20th October 2021, allowing ample time to prepare proposals. The procurement method employed is an open procedure, indicating a competitive process available to all qualified bidders.

This tender presents a unique opportunity for businesses in the advertising and tourism sectors to expand their market presence. Companies with expertise in running large-scale consumer campaigns, especially those familiar with online travel agents, would be particularly well-suited to compete. The initiative is designed to attract enterprises that can deliver effective advertising services internationally, particularly focused on the UK market. Businesses that can demonstrate innovative strategies for tourism promotion and a solid track record in similar campaigns will likely stand out in the bidding process.

## Notice

A three year joint co-operative consumer campaign via an Online Travel Agent (OTA) to raise awareness & distribute tourism products to the UK.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0aa2c0d4-a000-4726-82f6-3c30328f8b62 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Sep 2021 |
| Submission deadline | 20 Oct 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 15 Nov 2021 - 14 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BTA SUPPLIER TEST ACCOUNT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 21 Sep 2021 at 09:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0aa2c0d4-a000-4726-82f6-3c30328f8b62

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0aa2c0d4-a000-4726-82f6-3c30328f8b62
  21st September 2021 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d5c52600-6098-44bd-8d6f-920e2bee0aab.json.