---
title: "Brand and Communications Tracking"
ocid: "ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MONEY AND PENSIONS SERVICE"
published: "2022-06-24"
---

# Brand and Communications Tracking

Buyer: MONEY AND PENSIONS SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d.json)

## Summary

The Money and Pensions Service (MaPS) has completed a procurement process for a project titled "Brand and Communications Tracking," which falls under the research services industry category. This initiative, with a contract value of £90,000, is part of a tender process initiated on 13th June 2022 and was awarded on 20th May 2022, concluding the tender period by 27th April 2022. The contract will span from 13th June 2022 to 12th June 2023, involving delivery to various locations including the UK and British Overseas Territories.

This tender presents a significant opportunity for businesses focused on research and analytics, particularly those capable of conducting communication tracking and impact analysis. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this contract, leveraging their agility and expertise in delivering tailored research services to the public sector. Businesses that specialise in brand metrics and campaign evaluation will find this contract particularly relevant, as it aims to assess and enhance the effectiveness of the MoneyHelper campaign.

## Notice

The Money and Pensions Service (MaPS) required a research partner to deliver a communication tracker for FY 22/23 (May 2022 - March 2023) to measure the effects of the campaign on MoneyHelper brand metrics, Pension Wise service awareness, and key advertising metrics. MaPS expect this to be 5 waves of fieldwork each year that will run pre and peak campaign activity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fbd6e7cb-17ae-4701-883d-91a383f0ad33 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jun 2022 |
| Submission deadline | 27 Apr 2022 |
| Future notice date | Not specified |
| Award date | 19 May 2022 |
| Contract period | 12 Jun 2022 - 12 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,000 |
| Lots value | Not specified |
| Awards value | £90,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MONEY AND PENSIONS SERVICE |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1N 2TD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Holborn & Covent Garden |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE NURSERY RESEARCH & PLANNING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 24 Jun 2022 at 09:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fbd6e7cb-17ae-4701-883d-91a383f0ad33

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fbd6e7cb-17ae-4701-883d-91a383f0ad33
  24th June 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d656b8fb-cacc-4274-9396-e8d9c43c691d.json.