---
title: "Brand Evaluation Study"
ocid: "ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEALTH & SAFETY EXECUTIVE"
published: "2017-03-17"
---

# Brand Evaluation Study

Buyer: HEALTH & SAFETY EXECUTIVE  
Current stage: Award  
OCID: ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d.json)

## Summary

The Health & Safety Executive (HSE) conducted a procurement process for a "Brand Evaluation Study" aimed at assessing the brand positioning of both HSE and HSL. This tender falls under the market and economic research sector, specifically valued at £49,856. The procurement was executed using a restricted procedure and is now marked as complete, with the contract period spanning from 15 March 2017 to 30 June 2017. The deadline for submission was 6 March 2017, and the successful supplier for this project is Quadrangle Research Group Ltd, based in London.

This procurement presents significant opportunities for businesses specialising in market and economic research services, particularly those with experience in brand evaluation and strategic positioning assessments. Small and medium-sized enterprises (SMEs) would be well-suited to compete in similar tenders, leveraging their agility and tailored services to address the nuances of brand analysis, ultimately contributing to HSE's transition towards a unified brand identity.

## Notice

HSE is seeking to move away from using HSL as its commercial brand and replace it with the HSE brand. Given that both HSE and HSl have their own idendities, logos and websites we need to commission a brand evaluation study to gain a better understanding of both HSE and HSL's current brand positioning with both existing and potential customers. Knowing the relative position of each brand will help us understand what needs to be done in order to successfully move towards a single HSE brand.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2dc655f2-d935-4d08-8a63-b2c53e559fe2 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2017 |
| Submission deadline | 6 Mar 2017 |
| Future notice date | Not specified |
| Award date | 13 Mar 2017 |
| Contract period | 15 Mar 2017 - 30 Jun 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £49,856 |
| Lots value | Not specified |
| Awards value | £49,856 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEALTH & SAFETY EXECUTIVE |
| Locality | BOOTLE |
| Post town | Liverpool |
| Postcode | L20 7HS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD73 Sefton |
| Local authority | Sefton |
| Electoral ward | Linacre |
| Westminster constituency | Bootle |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | QUADRANGLE RESEARCH GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 17 Mar 2017 at 15:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2dc655f2-d935-4d08-8a63-b2c53e559fe2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2dc655f2-d935-4d08-8a63-b2c53e559fe2
  17th March 2017 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d.json.