--- title: "PURCON 1007 - Creative Campaign Partner - AWARD" ocid: "ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188.json" source: "Contracts Finder" current_stage: "Award" buyer: "UNIVERSITY OF EAST ANGLIA" published: "2022-08-03" --- # PURCON 1007 - Creative Campaign Partner - AWARD Buyer: UNIVERSITY OF EAST ANGLIA Current stage: Award OCID: ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188.json) ## Summary The University of East Anglia has awarded a contract titled "PURCON 1007 - Creative Campaign Partner," directed towards enhancing its marketing strategies within the Higher Education sector. The procurement method used was a selective procedure, with the tender period concluding on 9th May 2022. The contract, which is valued at £2,014,000, spans from 19th July 2022 to 30th September 2025. This initiative aims to boost student recruitment, particularly from international markets, and improve overall brand perception. The project is located in Norwich, East of England. This contract presents significant growth opportunities for marketing and creative agencies specialising in youth-targeted campaigns, digital transformation, and omnichannel marketing approaches. Businesses experienced in enhancing brand visibility through social media, SEO, and content marketing—particularly those with a track record in Higher Education or similar sectors—would be well-positioned to capitalise on this initiative. The selected agency, Jaywing, will play a crucial role as the creative lead across various channels, thereby setting a standard for innovative marketing practices. ## Notice We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences. As our new creative partner, you will share our digital transformation ambitions and be a champion for digital marketing considering all omnichannel / mobile-first opportunities - website, CRM, SEO, social media and leveraging peer-to-peer and student generated content naming just a few. You will help support our roadmap in implementing Salesforce / Marketing Cloud as part of our increasingly 'connected campus' and wider data integration efforts (becoming more personalised and 1:2:1). As well as proactively considering campaign and brand content across SEO and social, you will consider how we leverage our growing peer to peer / student generated content and feed it into our new content marketing governance. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1ec2c507-db66-4ad3-88ab-a5d61ed7f26e | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Aug 2022 | | Submission deadline | 9 May 2022 | | Future notice date | Not specified | | Award date | 7 Jul 2022 | | Contract period | 18 Jul 2022 - 30 Sep 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £2,014,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF EAST ANGLIA | | Locality | NORWICH | | Post town | Norwich | | Postcode | NR4 7TJ | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH5 Norfolk | | ITL 3 | TLH51 Norwich and East Norfolk | | Local authority | Norwich | | Electoral ward | University | | Westminster constituency | Norwich South | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | JAYWING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 3 Aug 2022 at 15:17 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1ec2c507-db66-4ad3-88ab-a5d61ed7f26e - 3 Aug 2022 at 14:22 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1ec2c507-db66-4ad3-88ab-a5d61ed7f26e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1ec2c507-db66-4ad3-88ab-a5d61ed7f26e 3rd August 2022 - Awarded contract notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d72e92b9-b99a-4693-ad54-21edfe172188.json.