---
title: "PB2021-00587 - Young Discounts Bus Marketing Campaign"
ocid: "ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DARLINGTON BOROUGH COUNCIL"
published: "2021-12-23"
---

# PB2021-00587 - Young Discounts Bus Marketing Campaign

Buyer: DARLINGTON BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236

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## Summary

The procurement process involves Darlington Borough Council as the contracting authority for the project titled "PB2021-00587 - Young Discounts Bus Marketing Campaign." This campaign aims to promote bus ticket offers for young people in the Tees Valley, specifically targeting sixth form, college, and university students. The procurement was awarded through a direct method and is currently in the Award stage, having been completed recently. The total contract value is £19,000, with a contract period commencing on 22nd December 2021 and ending on 15th March 2022. The tender period concluded on 20th December 2021.

This tender presents an opportunity for businesses that specialise in advertising and marketing services, particularly those focusing on campaigns directed at younger demographics. Small and medium-sized enterprises (SMEs) with experience in digital marketing would be well-positioned to compete, given the nature of the campaign's objectives and target audience. Engaging with such projects can help expand a business's portfolio, particularly in the public sector, which often seeks targeted outreach initiatives for community services.

## Notice

Young Discounts Bus Marketing Campaign - this campaign is to raise awareness of bus ticket offers available to young people in the Tees Valley. Target sixth form, college and university students. Paid digital adverts will run. This target audience was selected as a key age group for bus travel as most will not have a drivers licence therefore would benefit from bus travel and hopefully continue with it for years to come.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5ba308b1-3ecc-44e1-a15f-f161f68d2fe7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Dec 2021 |
| Submission deadline | 20 Dec 2021 |
| Future notice date | Not specified |
| Award date | 21 Dec 2021 |
| Contract period | 22 Dec 2021 - 15 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £19,000 |
| Lots value | Not specified |
| Awards value | £19,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DARLINGTON BOROUGH COUNCIL |
| Locality | DARLINGTON |
| Post town | Darlington |
| Postcode | DL1 5QT |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC3 Tees Valley |
| ITL 3 | TLC33 Darlington |
| Local authority | Darlington |
| Electoral ward | Park East |
| Westminster constituency | Darlington |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIVA CREATIVE |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 34121100 - Public-service buses
- 79340000 - Advertising and marketing services

## Release History

- 23 Dec 2021 at 12:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5ba308b1-3ecc-44e1-a15f-f161f68d2fe7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5ba308b1-3ecc-44e1-a15f-f161f68d2fe7
  23rd December 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.darlington.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d764b284-97af-4232-9f33-8168b5cbf236.json.