---
title: "Provision of Media Buying"
ocid: "ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVLA - DRIVER & VEHICLE LICENSING AGENCY"
published: "2025-08-13"
---

# Provision of Media Buying

Buyer: DVLA - DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9

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## Summary

The Driver & Vehicle Licensing Agency (DVLA) has awarded a contract for the provision of media buying services to support their communications campaigns, with the contract being part of DVLA’s strategic aims. The procurement process was conducted as a call-off from a framework agreement using a selective procurement method. Classified under the industry category of "Advertising services" (CPV: 79341000), the contract is set in Wales, United Kingdom. Key dates include the contract period from 15th August 2022 to 13th June 2026, with an updated contract award notice released on 13th August 2025 reflecting a six-month extension due to delays in the replacement CCS Framework. The total value of the contract is £8,600,000. The procurement stage is complete with Manning Gottlieb OMD being announced as the supplier.

This contract presents significant opportunities for businesses in the advertising and media buying sectors, especially those experienced in handling large-scale communications projects. While the current opportunity has gone to a large-scale supplier, it indicates the scale and scope of work DVLA is seeking to achieve. Companies capable of strategic planning, purchase, and evaluation of media campaigns, particularly those aligned with government initiatives, could benefit from participating in future tenders like this. Businesses that can provide comprehensive media solutions supporting governmental strategies would be well-suited to compete in similar procurement opportunities.

## Notice

To support communications campaigns, DVLA requires a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. The current call off contract for media buying expires in May 2022. Since 2017, we have secured Cabinet Office spend controls approval to run paid for advertising campaigns to support our ongoing no cost communications for compliance with vehicle tax and recently, new campaigns to support COVID recovery. There is a three-year budget plan in place for publicity until end of the financial year 2023-24 in line with DVLA's three-year strategy. 13/08/2025 - Contract award notice has been updated to reflect a 6 months extension to the contract duration. Extension given due to delays in the replacement CCS Framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1f446f7a-8b28-4113-93ea-0054335b339b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2025 |
| Submission deadline | 12 Aug 2022 |
| Future notice date | Not specified |
| Award date | 14 Aug 2022 |
| Contract period | 14 Aug 2022 - 13 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,600,000 |
| Lots value | Not specified |
| Awards value | £8,600,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVLA - DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 13 Aug 2025 at 10:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1f446f7a-8b28-4113-93ea-0054335b339b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1f446f7a-8b28-4113-93ea-0054335b339b
  13th August 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d766959e-f528-47eb-9427-88afbeadfad9.json.