---
title: "(NU/1589-51) Purchasing of placements on 3rd party websites"
ocid: "ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-03-31"
---

# (NU/1589-51) Purchasing of placements on 3rd party websites

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be.json)

## Summary

The Newcastle University is seeking suppliers for the project titled "(NU/1589-51) Purchasing of placements on 3rd party websites," aiming to enhance its digital advertising and marketing strategies. This procurement falls under the services category, specifically focusing on business services related to marketing and consulting. The contract period is set to commence on 1 April 2022 and conclude on 31 March 2023, with an estimated total value of up to £2,000,000. As of 31 March 2022, the procurement process has been awarded, having employed a selective procurement method under a restricted procedure.

This contract offers a significant opportunity for businesses specialising in digital marketing, software development, and data analytics services. Companies with expertise in managing digital advertising on platforms such as Whatuni.com and Completeuniversityguide.co.uk would be particularly well-suited to compete. With the expectation of multiple booking requests throughout the contract, businesses can anticipate a flexible collaboration that could lead to substantial growth in their market presence and revenue generation capabilities.

## Notice

We are seeking to appoint a supplier to help provide flexible booking of paid for placements, statistical platforms, profiles and other related services and advertising on a range of websites detailed below. It is expected the value of each booking request will be between PS500 and PS100,000 inclusive of all taxes and agency fees. It is estimated there will be between 0 and 20 requests within the contract period. The total value of the work will be between PS0 - PS2,000,000 The supplier specifically is required to provide the following services and experience 1) The flexible placement of at cost digital advertising and paid for profiles on: a) Whatuni.com b) Completeuniversityguide.co.uk c) Hotcoursesabroad.com d) Postgraduatesearch.com 2) Provide campaign attribution and KPI measurements for activity relating to the paid activity on each site 3) Direct access to IDP Connect IQ On Demand tool 4) Direct access to IDP Connect IQ Demand Track 5) Provide regular insight into industry best practice, trends and future placement opportunities, for example: a) Provide insight into profile performance against competitors b) Provide case study examples of other providers maximising their profiles on listing sites c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements 6) Provide a single Account Manager for updating and managing the placements

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/86242cf3-b672-4749-b886-269a4162c092 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Mar 2022 |
| Submission deadline | 11 Mar 2022 |
| Future notice date | Not specified |
| Award date | 30 Mar 2022 |
| Contract period | 31 Mar 2022 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDP CONNECT |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 31 Mar 2022 at 08:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/86242cf3-b672-4749-b886-269a4162c092

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/86242cf3-b672-4749-b886-269a4162c092
  31st March 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d7ae9245-cfc6-4789-a175-5d12923352be.json.