---
title: "GMCA 850 Consumer Insights Segmentation"
ocid: "ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GREATER MANCHESTER COMBINED AUTHORITY"
published: "2024-02-28"
---

# GMCA 850 Consumer Insights Segmentation

Buyer: GREATER MANCHESTER COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9.json)

## Summary

The Greater Manchester Combined Authority (GMCA) has awarded the contract for the provision of Consumer Segmentation Research under the GMCA 850 Consumer Insights Segmentation project. The contract was awarded to Gemserv following a selective procurement method with a restricted procedure. The contract value is £69,815 GBP, with a contract period starting on January 31, 2024, and ending on June 8, 2024.

This tender opportunity within the Research and Development services and related consultancy services category can be attractive to small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) interested in consumer insights and segmentation research projects. Businesses providing services related to renewable energy generation, decarbonisation of heat, fabric retrofit, and electric vehicle infrastructure may find this opportunity well-suited for expansion and growth.

## Notice

Stage 2 of CCS RM6126 Research & Insights DPS For the provision of: Consumer Segmentation Research GMCA is requiring an updated consumer segmentation of the domestic retrofit market, specifically around the willingness of residents to take action on their homes. It will consider four main aspects of 'retrofit': 1) Renewable energy generation (e.g. solar PV, solar thermal) 2) Decarbonisation of heat (i.e. how you heat the home) 3) Fabric retrofit (e.g. insulation and home upgrades such as windows) 4) Electric Vehicle infrastructure GMCA considers the domestic market can be split into three sectors: owner occupiers, private rented, and social rented. Retrofit of social rented homes within GM is largely considered through Social Housing Decarbonisation Fund programmes, and therefore the focus of this commission will be to better understand the owner-occupier and private rented sectors. This work will provide insight on what specific aspects of retrofit residents are interested in, and what actions would make them more willing to take up different aspects of retrofit (e.g a 0% loan offer, approved trusted suppliers etc).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c3ecccba-459d-4223-bd86-94a5887cecd1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2024 |
| Submission deadline | 19 Jan 2024 |
| Future notice date | Not specified |
| Award date | 30 Jan 2024 |
| Contract period | 31 Jan 2024 - 8 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £69,815 |
| Lots value | Not specified |
| Awards value | £69,815 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GREATER MANCHESTER COMBINED AUTHORITY |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 6EU |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Deansgate |
| Westminster constituency | Manchester Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GEMSERV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 28 Feb 2024 at 11:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c3ecccba-459d-4223-bd86-94a5887cecd1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c3ecccba-459d-4223-bd86-94a5887cecd1
  28th February 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.manchesterfire.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d7b37048-58af-43a7-b835-d1b37d6d1da9.json.