---
title: "Social media analytics and listening"
ocid: "ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL AUDIT OFFICE"
published: "2025-12-15"
---

# Social media analytics and listening

Buyer: NATIONAL AUDIT OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd.json)

## Summary

The National Audit Office (NAO), located in London, England, has completed the award stage of a procurement process titled "Social media analytics and listening." This project falls under the advertising and marketing services category and involves social listening and analytics services. The contract has been awarded to Fenix Media Limited T/A Pulsar through the Crown Commercial Service's G-Cloud 14 framework. The agreement commences on 12 December 2025, for an initial period of one year, with potential extensions up to 11 December 2028. The total contract value, including VAT, is estimated at £64,800 GBP, which highlights a significant investment in this area.

This tender presents growth opportunities for businesses specialising in social media analytics and marketing services, particularly small and medium enterprises (SMEs) or voluntary, community, and social enterprises (VCSEs) looking to expand their client base in the public sector. By utilising a call-off from a framework agreement, firms with prior development of these competencies can leverage this structured procurement method to establish a strong foothold. Fenix Media Limited, as an SME, demonstrates the potential for similarly scaled enterprises to compete effectively in the advertised sector, fostering business development and expansion in providing cutting-edge analytical services.

## Notice

The National Audit Office (NAO) has awarded a contract to Fenix Media Limited T/A Pulsar via the Crown Commercial Service's G-Cloud 14 framework. The supplier will provide NAO with social listening (using Trac) and social analytics (using Core) service. The contract will commence on Friday, 12 December 2025, with an initial term of one year, ending on Friday, 11 December 2026. There are two optional 12-month extensions, which could extend the contract until Monday, 11 December 2028. The estimated total contract value, inclusive of VAT, is up to PS64,800 over the potential three-year duration.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e4e79aad-4bea-4cd2-90cd-203b8f0b39e9 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Dec 2025 |
| Submission deadline | 31 Oct 2025 |
| Future notice date | Not specified |
| Award date | 1 Dec 2025 |
| Contract period | 12 Dec 2025 - 11 Dec 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £64,800 |
| Lots value | Not specified |
| Awards value | £64,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL AUDIT OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FENIX MEDIA LIMITED T/A PULSAR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 15 Dec 2025 at 10:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e4e79aad-4bea-4cd2-90cd-203b8f0b39e9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e4e79aad-4bea-4cd2-90cd-203b8f0b39e9
  15th December 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd.json.