--- title: "ITT274 Student Recruitment Media Buying Strategy Tender" ocid: "ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF NORTHAMPTON E-TENDERING" published: "2020-01-29" --- # ITT274 Student Recruitment Media Buying Strategy Tender Buyer: UNIVERSITY OF NORTHAMPTON E-TENDERING Current stage: Tender OCID: ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c.json) ## Summary The University of Northampton is currently pursuing a tender for the "ITT274 Student Recruitment Media Buying Strategy Tender," focusing on advertising and marketing services, specifically to enhance brand awareness for its undergraduate programmes. This procurement is located in Northamptonshire, United Kingdom, under a restricted procurement method with a selective process. The tender period is set to close on 2nd March 2020, and the contract period is anticipated to commence on 18th May 2020, lasting three years until 17th May 2023. Interested parties are directed to access the tender documents via the University's e-tendering system. This tender presents a significant opportunity for marketing and advertising agencies that specialise in media planning and buying, particularly those with experience in multi-channel campaigns across platforms such as PPC, social media, and broadcast. Agencies capable of demographic targeting, particularly towards students aged 16 and above within the UK and internationally in regions like South East Asia and the Middle East, will be particularly well-suited to compete. This initiative can help agencies expand their portfolios and gain valuable exposure in the education sector. ## Notice The University of Northampton (UON) is tendering for a Media Planning and Buying Agency for a period of 3 years commencing in May 2020. The UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an International Market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the PQQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7c44f871-4a4f-4efe-bae6-beb9450ce9e0 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Jan 2020 | | Submission deadline | 2 Mar 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 17 May 2020 - 17 May 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF NORTHAMPTON E-TENDERING | | Locality | NORTHAMPTONSHIRE | | Post town | Northampton | | Postcode | NN2 6JB | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF24 West Northamptonshire | | Local authority | West Northamptonshire | | Electoral ward | St. George | | Westminster constituency | Northampton North | | Delivery location | TLF East Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341400 - Advertising campaign services ## Release History - 29 Jan 2020 at 11:08 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7c44f871-4a4f-4efe-bae6-beb9450ce9e0 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/7c44f871-4a4f-4efe-bae6-beb9450ce9e0 29th January 2020 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofnorthampton/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofnorthampton ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d84c216f-481b-43ba-9409-4896b1fae18c.json.