---
title: "GREAT Instagram Community Management"
ocid: "ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-08-31"
---

# GREAT Instagram Community Management

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251)  
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## Summary

The public procurement process primarily involves the Defra Network eTendering Portal, which has initiated a tender for "GREAT Instagram Community Management" within the advertising and marketing services industry. This contract is for a 12-month period starting from 1st February 2021, with an option to extend for a further 12 months. The contract is valued at £90,000 and covers community management support for the Food is GREAT campaign on Instagram. The procurement method employed is an open procedure, and the deadline for tender submission was 21st January 2021.

This tender represents a significant opportunity for businesses specialising in social media management, particularly those with expertise in food and drink marketing. Companies that possess a strong track record in developing innovative Instagram strategies and can demonstrate effective content amplification would be well-suited to compete. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, potentially enabling them to expand their reach and foster valuable partnerships within the food and drink sector.

## Notice

A 12 -month contract, with the option to extend to 24 months to cover community management support for the Food is GREAT campaign Instagram account, @GreatBritishFood. We are seeking a social media specialist with food and drink credentials, with a proven track-record of creatively implementing Instagram strategies, an understanding of how to amplify content effectively on social media, and the ability to collaborate with industry partners and the Food is GREAT team, at pace.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/854c2e67-de5e-4000-92b2-6c04d02a9997 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Aug 2021 |
| Submission deadline | 21 Jan 2021 |
| Future notice date | Not specified |
| Award date | 29 Jan 2021 |
| Contract period | 1 Feb 2021 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,000 |
| Lots value | Not specified |
| Awards value | £90,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ELLIE DYDUCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 31 Aug 2021 at 08:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/854c2e67-de5e-4000-92b2-6c04d02a9997

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/854c2e67-de5e-4000-92b2-6c04d02a9997
  31st August 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/12c71e6f-64a2-4822-859e-dd064acebdd5
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d852864c-83e5-4e3a-998a-52ab7fa31251.json.