--- title: "Eat for Change: Sustainable Diets Pathways for 24 to 35 year olds" ocid: "ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED" published: "2022-03-30" --- # Eat for Change: Sustainable Diets Pathways for 24 to 35 year olds Buyer: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Current stage: Tender OCID: ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d9c66600-bb08-4b14-a139-5cb6f416b56b.json) ## Summary WWF-UK (World Wide Fund for Nature) Trading Limited is currently conducting a tender process for the project titled "Eat for Change: Sustainable Diets Pathways for 24 to 35 year olds". This initiative, aimed at the research and experimental development services sector, focuses on engaging individuals aged 25 to 34 in the United Kingdom about sustainable food practices. The tender is in the active stage, with submissions due by 12 noon on 15th April 2022. The contract is expected to commence on 20th April 2022 and will run until 30th June 2022, with a total budget of £50,000 available for the selected contractor. It has been launched as an open procurement method under the open procedure, targeting smaller enterprises and voluntary community and social enterprises for participation. This tender presents notable opportunities for businesses specializing in research, consultancy, or behaviour change communication strategies, particularly those with expertise in sustainable diets and environmental impacts. Companies that can demonstrate innovative solutions to addressing dietary habits, barriers to change, and effective interventions for young adults will be well-positioned to compete. By tapping into the growing market for sustainability-focused initiatives, businesses can leverage this opportunity to contribute to impactful projects while expanding their portfolio in the social and environmental sectors. ## Notice Eat4Change This work is funded via the Eat4Change programme - a 4-year, EU funded project led by WWF-Finland and involving 12 other WWF offices across Europe. The project aims to engage a youth+ audience (15-34) on the topic of sustainable food and diets, working together with young people directly for real life change on an individual and institutional level to achieve real impact for people and the planet, highlighting global interconnections and dependencies and demonstrating how individual lifestyle choices around food can directly contribute to limit warming to 1.5 degrees. Read more about the wider programme here: https://www.wwf.org.uk/eat4change Objectives and scope For this project we want to focus in on the top half of the Eat4Change target audience - 25 to 34 year olds in the UK. Our insights tell us that broadly speaking in the UK this age group want to reduce meat consumption and eat more healthily, agreeing that a plant-based diet will have a positive impact on the environment. They are also most likely to support in theory more restrictive measures to drive dietary change. However, this group are also amongst the biggest meat consumers. Given the unique qualities of this age group, we want this project to: (a) Identify the specific barriers preventing dietary change - exploring the reasons behind the attitude-behaviour gap - disaggregating by relevant demographic characteristics such as region and SES (b) Assess openness to change, behaviour changes this audience would be willing to adopt (e.g., eating less meat, buying better meat such as organic) and what they would need to adopt and maintain these behaviours (e.g., changes to the food environment) (c) Develop interventions and/or communications approaches to overcome identified barriers, and field-test them to understand effectiveness at supporting healthier, more sustainable choices in real-world environments such as supermarkets and restaurants (d) Provide insight as to the role WWF can play in driving dietary shift with this audience, including identifying how this age group perceives WWF in relation to food and diets and recommending levers for change that could be implemented by the organisation (e) Recommend routes, channels, moments and messengers through which WWF could reach this audience and drive change Responses should be sent by email to Dani Jordan, Behavioural Science Specialist, WWF-UK: djordan@wwf.org.uk Responses should be received no later than 12 noon on the 15th April 2022. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0c9521e0-f6e7-4d50-828e-7acedb43b55a | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Mar 2022 | | Submission deadline | 15 Apr 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 19 Apr 2022 - 30 Jun 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £50,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED | | Locality | WOKING | | Post town | Guildford | | Postcode | GU21 4LL | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ25 West Surrey | | Local authority | Woking | | Electoral ward | Horsell | | Westminster constituency | Woking | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73100000 - Research and experimental development services - 73200000 - Research and development consultancy services - 73300000 - Design and execution of research and development ## Release History - 30 Mar 2022 at 14:49 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0c9521e0-f6e7-4d50-828e-7acedb43b55a ## Documents - https://www.contractsfinder.service.gov.uk/Notice/0c9521e0-f6e7-4d50-828e-7acedb43b55a 30th March 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/871533e4-a615-4e49-a1c6-b68a0201a6cf - https://www.contractsfinder.service.gov.uk/Notice/Attachment/01cda6e2-f170-4004-8660-90004e889f27 ## Notice URLs - https://www.wwf.org.uk/eat4change ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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