---
title: "BTA897 Chinese On-line Travel Agent (OTA)"
ocid: "ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-01-19"
---

# BTA897 Chinese On-line Travel Agent (OTA)

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9.json)

## Summary

The British Tourist Authority is currently seeking an On-line Travel Agent (OTA) partner through a tender titled "BTA897 Chinese On-line Travel Agent (OTA)." This procurement process falls under the services category, specifically focusing on administrative services related to tourism affairs. The procurement is in the active stage, with a tender period that ends on 21 January 2018. The contract is expected to commence on 13 February 2018 and continue until 12 February 2019. Interested parties should note that the minimum investment required is £500,000, and the maximum is £3 million, with potential for further investment based on the success of the initiative. The geographical focus for this tender is London, United Kingdom.

This tender presents significant opportunities for businesses that specialise in tourism and travel services, particularly those with experience in marketing to Chinese consumers. Companies that can demonstrate a capability to develop tourism products aligning with VisitBritain's global brand campaign are encouraged to participate. The selective procurement method indicates that only businesses meeting specific criteria will be considered, making it essential for interested suppliers to showcase their expertise in delivering comprehensive marketing solutions capable of influencing the entire consumer journey from inspiration to advocacy.

## Notice

VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint. The minimum investment required is PS500,000, up to a maximum of PS3M with a plan for further investment should the activity be successful.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7d75d2c6-3557-49d6-8adb-81b82e376b2c |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2018 |
| Submission deadline | 21 Jan 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 13 Feb 2018 - 12 Feb 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 19 Jan 2018 at 14:42 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7d75d2c6-3557-49d6-8adb-81b82e376b2c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7d75d2c6-3557-49d6-8adb-81b82e376b2c
  19th January 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./3BH7Y3E56D
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-d9fb758e-9260-4f45-bc0a-eb37922699c9.json.