--- title: "Audience Segmentation Research - Olympic and Paralympic Sport" ocid: "ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE UNITED KINGDOM SPORTS COUNCIL" published: "2020-10-26" --- # Audience Segmentation Research - Olympic and Paralympic Sport Buyer: THE UNITED KINGDOM SPORTS COUNCIL Current stage: Tender OCID: ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64.json) ## Summary The United Kingdom Sports Council is currently seeking proposals for their tender titled "Audience Segmentation Research - Olympic and Paralympic Sport." This procurement pertains to research and development services, specifically focusing on identifying key audience segments to better engage the supporters of Olympic and Paralympic sports. The tender is in the planning stage, with submissions due by 16th November 2020. The resulting contract is expected to commence on 7th December 2020 and conclude by 23rd March 2021. The total value of this contract is estimated to be £70,000, which may present an opportunity for businesses capable of providing strategic insights within the research arena. This tender presents significant growth potential for businesses engaged in market research and audience analysis, particularly those specialised in sports or public engagement strategies. Companies that offer expertise in demographics, psychographics, and market segmentation will find this opportunity well-suited to their services. Additionally, small and medium enterprises (SMEs) are encouraged to participate, fostering competition and innovation within the industry as the United Kingdom Sports Council aims to enhance its audience engagement efforts leading into the next decade. ## Notice UK Sport is the UK's leadership organisation for high-performance sport. The athletes and sports we work with create extraordinary sporting moments that enrich lives, uniting the millions of people who experience them. We believe in the timeless power of sport - a force for good, inspiring hope and happiness. Our strategic plan for 2017-2021 is coming to a close and a new cycle begins in April 2021. We intend to create another decade of extraordinary sporting moments enabled by strategic leadership, collaboration across the sporting community and through accountable investment of Exchequer and National Lottery funds. We believe we need to build a broader and more deeply engaged supporter base for Olympic and Paralympic sport, but we don't know which public audiences have the propensity to engage or how best to reach, connect and engage with them. We see Olympic and Paralympic supporters as potentially engaging through one or more of the following themes/beahviours (data from Sport England Active Lives September 2020): * Watch: Attending live Olympic/Paralympic sporting events - 11.4 million adults (16+) in England attended at least two live sports events in the last year. * Play: Playing sport at any level - 15.3 million adults (16+) in England have taken part in sporting activities at least twice in the last 28 days. UK Sport is particularly interested in building the talent potential of the future for Team GB and Paralympics GB and so driving interest in and participation in Olympic and Paralympic Sport is essential. * Live: Part of their life - 6 million adults (16+ in England have volunteered in sport at least twice in the last year) and there are 14.4 million unique individuals ('fans') across British sport online (Source: GWI - UK market only September 2019). Seeking to build this pool of advocates is essential for the longevity of Olympic & Paralympic sport. In isolation, these numbers indicate that there could be a healthy supporter base for Olympic and Paralympic sport between Games where individuals engage across at least one of these themes. However, we do not have a clear understanding of the different audience segments that exist in Great Britain (when considering audience size, demographics, psychographics, geographics, affluence, audience needs and behaviours), the intersectionality of the aforementioned themes/beahviours relating to sport e.g. (not all fans play sport and not all participants are fans), or how different segments interact with Olympic and Paralympic sport(s) more broadly e.g. are there multi-sport Olympic fans or instead single-sport fans that don't engage with any other sports? If we are to truly realise our ambition to reach, unite and inspire more people every day, we need robust audience insights to underpin Olympic and Paralympic sport's public engagement activity and enable us to identify priority audience segments for the decade ahead. Additional information: Suppliers wishing to tender are requested to register their expression of interest by emailing research@uksport.gov.uk by 5th November 2020, along with any clarification questions they may have in accordance with paragraph 8 of this ITT. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6f847e61-d7cd-4d09-9773-8676bcb009a5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 26 Oct 2020 | | Submission deadline | 16 Nov 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 7 Dec 2020 - 23 Mar 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £70,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE UNITED KINGDOM SPORTS COUNCIL | | Locality | LONDON | | Post town | Central London | | Postcode | WC1B 3HF | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 73000000 - Research and development services and related consultancy services - 79300000 - Market and economic research; polling and statistics ## Release History - 26 Oct 2020 at 08:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6f847e61-d7cd-4d09-9773-8676bcb009a5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/6f847e61-d7cd-4d09-9773-8676bcb009a5 26th October 2020 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/713793db-d2eb-4d81-9cde-dcebc5729827 ITT - Audience Segmentation - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6b62fd55-fd4c-48bc-8081-1824b60d3f40 UKS - Standard Contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-da197954-ccf8-4e45-9501-cf1818411d64.json.