---
title: "Provision of Personalised Registration Auction Services"
ocid: "ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVLA - DRIVER & VEHICLE LICENSING AGENCY"
published: "2025-04-16"
---

# Provision of Personalised Registration Auction Services

Buyer: DVLA - DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95

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## Summary

The Driver & Vehicle Licensing Agency (DVLA) in Wales has completed the procurement process for the "Provision of Personalised Registration Auction Services", classified under CPV code 79342410 (Electronic auction services). The contract, awarded through an open procedure, spans from 1st April 2025 to 30th September 2030, including potential extensions. John Pye & Sons Limited has been selected as the supplier for this £8,720,000 contract. The contract involves conducting timed online auctions, managing auction marketing and promotional activities, and hosting a bilingual (English & Welsh) website—www.dvlaauction.co.uk. Key milestones include a 6-month Transition & Implementation Period starting 1st April 2025, followed by up to 5 years of services, potentially extended by two additional 12-month periods.

This tender presents significant business growth opportunities for companies specializing in online auction services, digital marketing, and web design, particularly those with experience in delivering bilingual platforms. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, benefiting from the wide-ranging scope and sustained revenue streams over the contract duration. With the UK-wide reach of the service, businesses well-versed in national-level operations and those capable of innovative auction and marketing solutions will find this tender well-suited to their capabilities.

## Notice

The provision of personalised registration auction services on a national (UK wide) basis. The services to be provided are: 1. Timed Online Auctions and Ancillary Services; 2. DVLA auction marketing and Associated Promotional Activity; and 3. Hosting, design, content and functionality of bilingual (English & Welsh) website www.dvlaauction.co.uk The Contract is for an initial term of 3 years and 6 months which shall be comprised of: - a period of 6 months for the delivery of an Implementation Plan (termed the "Transition & Implementation Period"), followed by - the period commencing from the end of the Transition & Implementation Period until the expiry of the initial term and any extensions granted by the Buyer. The Buyer reserves the right to offer two separate extensions of 12 months each, to provide for a maximum of two further years. The maximum Contract duration (including optional extensions) will therefore be 5 years and 6 months (i.e. 3.5 +1 +1 years). No Timed Online Auctions (and therefore no revenue generation) will take place under this Contract during the Transition and Implementation Period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0afbf56d-c943-470f-a1c6-0f19587c69a1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Apr 2025 |
| Submission deadline | 27 Sep 2024 |
| Future notice date | Not specified |
| Award date | 20 Mar 2025 |
| Contract period | 31 Mar 2025 - 30 Sep 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,720,000 |
| Lots value | Not specified |
| Awards value | £8,720,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVLA - DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JOHN PYE & SONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342410 - Electronic auction services

## Release History

- 16 Apr 2025 at 09:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0afbf56d-c943-470f-a1c6-0f19587c69a1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0afbf56d-c943-470f-a1c6-0f19587c69a1
  16th April 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f8a56d88-ce75-40b6-8549-0aa684718967
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d3e9ec91-772e-48c0-9fc3-7c6922229664
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c3729d0f-960f-4a7f-bc9c-7d23e9214017
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/516f1d80-c806-4ed7-b829-2385ea0fbc77
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-da207e61-4a53-4386-8dc9-f772dda3ad95.json.