---
title: "Reputation and brand brief"
ocid: "ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF BEDFORDSHIRE"
published: "2022-07-20"
---

# Reputation and brand brief

Buyer: UNIVERSITY OF BEDFORDSHIRE  
Current stage: Award  
OCID: ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415

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## Summary

The University of Bedfordshire is seeking to enhance its reputation through a tender titled "Reputation and brand brief." This procurement falls under the services category, particularly focusing on data analysis services and research consultancy. The tender announced on 17th June 2022 had a submission deadline of 1st July 2022. After concluding the tender period, the contract was awarded on 20th July 2022 to Red Brick Research T/A Box Delta Insights Ltd, with an estimated value of £35,976. The contract will commence on 1st August 2022 and is expected to run until 31st December 2022, with delivery addressed to Luton, England.

This tender presents significant opportunities for growth for businesses specialising in data analysis and market research consultancy, particularly small and medium-sized enterprises (SMEs). Companies capable of demonstrating expertise in enhancing institutional reputation through strategic insights and measurable improvements will be well-positioned to compete. As the University seeks to understand its standing among various audiences and develop actionable strategies for reputation enhancement, there is potential for innovative solutions that align with their goals.

## Notice

The objectives of the project are: To evaluate and understand the main drivers of a positive reputation for a low-tariff university. To understand how the University is viewed by different audiences, and to be given the tools in order for us to improve these perceptions where possible. o propose an action plan which will: * Evaluate and measure the University's current reputational strengths and weaknesses; * Identify audiences and actions where it would be most prudent to look to improve the University's reputation (either through the improvement of views among audiences with the most negative views of the institution, or towards audiences or actions which might yield the greatest return on resource investment); * Establish measures which could be used in order to track shifts in the University's reputation at a later date; * Establish a framework though which continuous improvement can be signposted, realised and measured through marketing and communicating University activity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9fed3400-eb88-4a25-8ebd-09498122fa0e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jul 2022 |
| Submission deadline | 1 Jul 2022 |
| Future notice date | Not specified |
| Award date | 19 Jul 2022 |
| Contract period | 31 Jul 2022 - 31 Dec 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £35,976 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BEDFORDSHIRE |
| Locality | LUTON |
| Post town | Luton |
| Postcode | LU1 3JU |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH21 Luton |
| Local authority | Luton |
| Electoral ward | Central |
| Westminster constituency | Luton South and South Bedfordshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RED BRICK RESEARCH T/A BOX DELTA INSIGHTS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services

### Codes

- 72316000 - Data analysis services
- 73000000 - Research and development services and related consultancy services

## Release History

- 20 Jul 2022 at 11:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9fed3400-eb88-4a25-8ebd-09498122fa0e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9fed3400-eb88-4a25-8ebd-09498122fa0e
  20th July 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-da516351-6d41-480c-92f1-2ede329d2415.json.