---
title: "UK_2024_Media Buying, Planning & Optimisation Agency - AWARD"
ocid: "ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2024-12-19"
---

# UK_2024_Media Buying, Planning & Optimisation Agency - AWARD

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0

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## Summary

The British Council has completed the tender process for the "UK_2024_Media Buying, Planning & Optimisation Agency" contract, classified under Advertising and Marketing Services (CPV: 79340000). The contract will involve managing media buying and planning for the English and Exams marketing function, with services including media strategy formulation, market research, campaign management, and strategic advice. The contract period runs from 17th July 2024 to 16th July 2026. The award was finalised on 12th June 2024, with the contracting authority being the British Council, located at 1 Redman Place, Stratford, London, E20 1JQ. The supplier awarded this contract is "Anything is Possible," based in Brighton.

This tender offers significant opportunities for businesses specialising in media buying, planning, and optimisation, especially those capable of delivering extensive campaign management and market analysis. Small and medium-sized enterprises (SMEs) are particularly well-suited for this opportunity given the suitability criteria. Due to the broad geographical coverage required, including British Oversea Territories, the Channel Islands, and worldwide, businesses with an international reach and strong digital campaign management capabilities would find this tender particularly beneficial for expanding their operational scope and enhancing their market profile.

## Notice

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1fe3a66f-932b-4e14-9db1-689d3e31bf02 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2024 |
| Submission deadline | 19 Apr 2024 |
| Future notice date | Not specified |
| Award date | 11 Jun 2024 |
| Contract period | 16 Jul 2024 - 16 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ANYTHING IS POSSIBLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 19 Dec 2024 at 16:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1fe3a66f-932b-4e14-9db1-689d3e31bf02

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1fe3a66f-932b-4e14-9db1-689d3e31bf02
  19th December 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-da71faf5-e912-4fb5-933a-151ec43b0fc0.json.