---
title: "User Journeys"
ocid: "ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-12-06"
---

# User Journeys

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df

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## Summary

OFCOM has awarded a contract titled "User Journeys" under the industry category of Research Services (CPV: 73110000). The procurement took place in London, United Kingdom, with the awarded contract aimed at conducting qualitative research to understand how audiences access TV content across various service providers. The procurement method used was selective, specifically a call-off from a framework agreement. Key dates included the end of the tender period on 17 October 2024, the start of the contract on 14 November 2024, and its conclusion on 29 August 2025. This procurement process is in the Award stage with a contract value of GBP 256,902.

This tender provides a significant opportunity for businesses specialising in qualitative research, particularly those focusing on media consumption. It is well-suited for small and medium-sized enterprises (SMEs) because of the emphasis on qualitative research expertise. The successful supplier, 2CV, a large-scale company, indicates that the project scope may also be considerable. Businesses proficient in research methodologies and audience analysis, particularly within the media sector, are well-placed to benefit from similar future tenders by enhancing their portfolio and demonstrating their capacity for delivering comprehensive research services.

## Notice

This awarded contract is for qualitative research to explore how audiences discover and access TV content across different service providers and user interfaces.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1b027448-c093-4bfc-9e25-5bcbd8589e2b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Dec 2024 |
| Submission deadline | 17 Oct 2024 |
| Future notice date | Not specified |
| Award date | 14 Nov 2024 |
| Contract period | 14 Nov 2024 - 29 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £256,902 |
| Lots value | Not specified |
| Awards value | £256,902 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 2CV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 6 Dec 2024 at 10:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1b027448-c093-4bfc-9e25-5bcbd8589e2b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1b027448-c093-4bfc-9e25-5bcbd8589e2b
  6th December 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-da7a6251-90d7-4722-a389-d444d06781df.json.