---
title: "EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products"
ocid: "ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2016-11-24"
---

# EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c

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## Summary

The public procurement process involves H M Revenue & Customs, which is based in London, England, procuring services for 'EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products'. This initiative falls under the Market Research (MR130001 Agreement) contract framework and focuses on research and development services aimed at improving SMEs' compliance and customer experience. The tender was awarded on 15 November 2016 and the contract period commenced on 24 November 2016, concluding on 31 July 2017. The total contract value is £25,500.

This tender presents valuable opportunities for businesses, particularly those in market research and analysis, as well as digital product evaluation. Small and medium enterprises (SMEs) that specialise in customer satisfaction surveys and analytics are well-positioned to leverage this contract. Additionally, the need for effective evaluation of emerging digital support channels opens avenues for innovative firms looking to expand their services in the government sector.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations. It has developed a strategy for the 4.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service. YouTube products were not included in previous quantitative research carried out to track customer views of SME digital support products because it is a relatively new channel for HMRC. Evidence is now needed to track views of these products as they are our fastest growing SME digital support channel. The findings will be used to identify the effectiveness of our YouTube products and their impact on compliance attitudes, behaviours and customer satisfaction. The results will also assist HMRC in identifying any weaknesses in these products and areas in need of improvement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d23b5cfe-392b-4972-82a7-23398e9a68a1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not applicable |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Nov 2016 |
| Submission deadline | 11 Nov 2016 |
| Future notice date | Not specified |
| Award date | 15 Nov 2016 |
| Contract period | 24 Nov 2016 - 31 Jul 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,500 |
| Lots value | Not specified |
| Awards value | £25,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 24 Nov 2016 at 11:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d23b5cfe-392b-4972-82a7-23398e9a68a1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d23b5cfe-392b-4972-82a7-23398e9a68a1
  24th November 2016 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/fbf5b477-e6b4-4dd4-a472-435584322d36
  Quantitative call off project-SME YouTube project research brief
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a3218c2c-ef1f-4a8a-b55e-9d5376dc8fdb
  Quantitative call off project-SME YouTube project SO letter

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c.json.