---
title: "The Data Revolution: Optimising MI processes & developing skills"
ocid: "ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2018-02-01"
---

# The Data Revolution: Optimising MI processes & developing skills

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8

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## Summary

The public procurement process titled "The Data Revolution: Optimising MI processes & developing skills" is initiated by the Department for Environment, Food & Rural Affairs (DEFRA), based in Warwickshire, England. The procurement is currently in the Award stage, with the contract awarded to Generation 10 Ltd for a total value of £8,900. The contract period is scheduled to begin on 15 January 2018 and conclude by 7 March 2018, following a tender period that ended on 18 December 2017. The main category of procurement is classified as market research services.

This tender presents significant opportunities for businesses specialising in market research and consultancy services. Companies that can offer innovative insights and data-driven recommendations, particularly those familiar with the agricultural sector and the impact of technological advancements, would be well-placed to compete. The emphasis on optimising internal processes through technological means also suggests that solutions providers focused on data analytics and business intelligence will find compelling opportunities to engage in this project.

## Notice

AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain, and managed as an independent organisation (independent of both commercial activity and of Government). Our delivery of services to levy payers is focused on six sectors, covering about 72% of total agricultural output in the UK. The six sectors are Pork, Dairy, Beef & Lamb, Horticulture, Cereals & Oilseeds and Potatoes. AHDB's purpose is to inspire our farmers, growers and the industry to succeed in a rapidly-changing world. Through deepening our technical, commercial and market insight and making this available where, when and how the industry need it, we aim to enable British agricultural to become truly world class. Brexit, technological innovation and the changing habits of shoppers will impact on British agriculture and horticulture. The availability of information and market insight will become increasingly important as government policy and support changes in a post-Brexit world. There will be revolutionary innovation driven by the availability and manipulation of "big data". The most innovative farmers and growers are already showing how technology and data combined can ramp up productivity. One role of AHDB is to empower producers to make better business decisions by providing independent market data and analysis. The availability of timely, robust and accessible data is key to driving and measuring growth in competitiveness, productivity and sustainability. AHDB MI wants to develop its internal processes to make best use of new technology so market data is widely available in a format that allows more farmers and growers to get value from it. To move forward in this area AHDB is looking to procure a consultant to undertake desk-based research, conduct interviews with AHDB employees and investigate AHDB systems and processes to identify future developments. The consultant will produce a recommendation report which will inform the departmental strategy. Additional information: Your proposal should be submitted and received by 17:00 on 18 December 2017. Please send your proposal to the following address: Joanne.tuck@ahdb.org.uk

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/73096868-94df-4695-955f-bea76df48f04 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Quotation |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Feb 2018 |
| Submission deadline | 18 Dec 2017 |
| Future notice date | Not specified |
| Award date | 11 Jan 2018 |
| Contract period | 15 Jan 2018 - 7 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,000 |
| Lots value | Not specified |
| Awards value | £8,900 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GENERATION 10 |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 1 Feb 2018 at 14:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/73096868-94df-4695-955f-bea76df48f04
- 14 Dec 2017 at 10:14 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb5a8cc8-2fa9-4a9c-b95b-2f36b14bef52
- 11 Dec 2017 at 20:51 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb5a8cc8-2fa9-4a9c-b95b-2f36b14bef52
- 11 Dec 2017 at 10:50 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb5a8cc8-2fa9-4a9c-b95b-2f36b14bef52
- 21 Nov 2017 at 17:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb5a8cc8-2fa9-4a9c-b95b-2f36b14bef52

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/73096868-94df-4695-955f-bea76df48f04
  1st February 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/eb5a8cc8-2fa9-4a9c-b95b-2f36b14bef52
  14th December 2017 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/19e01ff9-0b3a-4120-b61e-3031a981de09
  Specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/980274b4-a1c2-463e-a6fc-7b54ad739ebc
  Technical Specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a6d5d039-9c49-4920-8e1b-a9c9e09a5e74
  Specification

## Notice URLs

- http://www.ahdb.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-db5bcded-3a64-4b9d-8c87-8398951489a8.json.