--- title: "Foster with West London Digital Marketing 2025/26" ocid: "ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce.json" source: "Contracts Finder" current_stage: "Award" buyer: "LONDON BOROUGH OF HAMMERSMITH & FULHAM" published: "2026-03-24" --- # Foster with West London Digital Marketing 2025/26 Buyer: LONDON BOROUGH OF HAMMERSMITH & FULHAM Current stage: Award OCID: ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce.json) ## Summary The London Borough of Hammersmith & Fulham, acting as the lead local authority, has successfully completed the awarding stage of a tender titled "Foster with West London Digital Marketing 2025/26." This procurement process is classified under the industry category of promotional services, with the primary focus on digital advertising to recruit foster carers across eight North West London Local Authorities. The procurement was completed on 24th March 2026, with the contract operational from July 2025 to March 2026. The selected supplier, CAN Digital Solutions Limited, has been tasked with supporting the digital advertising campaign aimed at increasing the number of foster carers in the region. The collaboration involves Brent, Ealing, Harrow, Hillingdon, Hounslow, Kensington and Chelsea, and Westminster City Councils, and targets individuals and families eligible to become foster carers within and around these London boroughs. The procurement method involved a selective call-off from a framework agreement with a contract value of £80,000. This tender offers significant opportunities for businesses specialising in digital marketing, particularly those experienced in running impactful awareness campaigns and engaging diverse audiences. Collaborating on this project allows businesses to establish themselves as key players in fostering community-driven initiatives, potentially leading to further contracts within the public sector. Companies skilled in executing strategic digital advertising plans to increase conversion rates for foster carer recruitment will find this a fitting venture, enhancing their portfolio and demonstrating their capacity for engaging and educating targeted demographics effectively. Additionally, the nature of the procurement process reflects a structured framework agreement, providing a reliable avenue for businesses to secure government contracts with the potential for future partnerships. ## Notice The London Borough of Hammersmith & Fulham ('the Council') invited Quotations for the support of digital advertising services to recruit foster carers across eight North West London Local Authorities ('the Contract'). Operational from May 2024, the London Boroughs of London Borough of Hammersmith & Fulham (lead Local Authority), Brent, Ealing, Harrow, Hillingdon, Hounslow, Royal Borough of Kensington and Chelsea, and Westminster City Council have joined together to form 'Foster with West London', a collaborative partnership working together to recruit foster carers who can provide a loving and safe home to children in care in west London. Hammersmith & Fulham sought to appoint a digital marketing agency to plan and deliver a digital campaign for 2025/26 to increase the number of foster carers across North West London. The campaign should continue to effectively reach and engage potential foster carers through awareness raising activity, educating them about the process and benefits of fostering, and encouraging them to apply, and engaging those actively considering fostering. Alongside this, the successful Supplier shall also work with the 'Foster with West London' team to develop and implement strategies to increase the conversion to approved foster carers across the region. The primary target audience for this campaign should be individuals or families who meet the eligibility criteria for becoming foster carers with particular focus on those living within the eight North West London Local Authorities or neighbouring areas. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/984c4af1-c2f4-4646-a82b-92fdde6f4729 | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Mar 2026 | | Submission deadline | 12 Jun 2025 | | Future notice date | Not specified | | Award date | 30 Jun 2025 | | Contract period | 30 Jun 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £80,000 | | Lots value | Not specified | | Awards value | £80,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LONDON BOROUGH OF HAMMERSMITH & FULHAM | | Locality | LONDON | | Post town | West London | | Postcode | W6 9JU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham | | Local authority | Hammersmith and Fulham | | Electoral ward | Hammersmith Broadway | | Westminster constituency | Hammersmith and Chiswick | | Delivery location | TLI London | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | CAN DIGITAL SOLUTIONS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342200 - Promotional services ## Release History - 24 Mar 2026 at 11:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/984c4af1-c2f4-4646-a82b-92fdde6f4729 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/984c4af1-c2f4-4646-a82b-92fdde6f4729 24th March 2026 - Awarded contract notice on Contracts Finder - http://www.capitalesourcing.com The London Borough of Hammersmith & Fulham ('the Council') invited Quotations for the support of digital advertising services to recruit foster carers across eight North West London Local Authorities ('the Contract'). ## Notice URLs - https://www.lbhf.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dba15c82-3dae-40ae-89e8-652b4b25e5ce.json.