--- title: "Project to develop identity and messaging for fundraising and volunteering campaign to publicly launch Autumn 2019" ocid: "ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF BIRMINGHAM" published: "2018-04-30" --- # Project to develop identity and messaging for fundraising and volunteering campaign to publicly launch Autumn 2019 Buyer: UNIVERSITY OF BIRMINGHAM Current stage: Tender OCID: ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a.json) ## Summary The University of Birmingham is currently seeking expertise for a project aimed at developing the identity and messaging for a fundraising and volunteering campaign set to launch in Autumn 2019. The tender, titled "Project to develop identity and messaging for fundraising and volunteering campaign," falls under the business services industry category, specifically focused on law, marketing, consulting, and security services. The deadline for expressions of interest is set for 12 midday (GMT) on 14 May 2018, with the contract period beginning on 16 July 2018 and concluding on 16 July 2020. Interested parties should submit their proposals electronically via the In-tend website. This tender presents an opportunity for businesses specialising in fundraising communications, particularly those with experience in university fundraising, to grow their clientele and develop significant relationships within the educational sector. Enterprises that can provide compelling storytelling and branding expertise, alongside video production capabilities, will be well-positioned to compete. The project involves two key lots, focusing on crafting campaign narratives and flagship launch collateral, thereby allowing organisations to showcase their innovation and creativity in communications. ## Notice The Campaign concept has been developed by the Development and Alumni Relations Office (DARO) senior team, and road tested through workshops and conversations with internal stakeholders. We are now looking for expertise and experience in fundraising communications (ideally in working with university fundraising) to take the campaign concept (which will be shared in more detail with shortlisted agencies) and shape it into the story and identity for the campaign, covering both messaging and visuals. It is expected that the messages will be tested, either by us or the appointed agency, to provide some degree of confidence that the campaign messages and visuals will be relevant to the identified audiences. This project does not cover the creation of Campaign communications collateral, with the exception of the campaign video(s). We have identified two lots in which we now seek to partner with fundraising communications experts. 1. Campaign narrative, messages, look and feel a. A compelling story and set of final messages, both universally relevant and differentiated by audience. b. Recommendations on the names and headlines messages of each of the impact themes and fundraising programmes. c. Campaign name, logo and branding, with guidelines. d. Message testing with identified key audiences, to include: i. The resonance of the University's founder Joseph Chamberlain with a range of audiences and recommendation on whether this should form part of the Campaign story. ii. The resonance of the University's/city's USPs and recommendation on whether all/some/none of these should form part of the Campaign story. e. Advice on communications channels, including potential ambassadors. 2. Flagship launch collateral e.g. video(s) and advice on launch events (delivery in Spring 2019). An expanded version of this document with more detailed background and lot specification will be made available to those who are selected to proceed to any tendering stage after completion of the Expression of Interest, and subject to a non-disclosure agreement. Additional information: Responses MUST be submitted electronically via the In-tend website www.in-tendhost.com/universityofbirmingham. Your Expression of Interest MUST be returned by 12 midday (12.00 GMT) on 14 May 2018. Any queries should be submitted through in-tend correspondence but if you have any issues with access to the system, please contact: Paul Markham Category Manager for Professional Services Tel : 0121 415 8807 Email : p.markham@bham.ac.uk Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ce88d284-2ccc-464c-af08-2d243d3d9829 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Apr 2018 | | Submission deadline | 14 May 2018 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 15 Jul 2018 - 16 Jul 2020 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £60,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF BIRMINGHAM | | Locality | EDGBASTON | | Post town | Birmingham | | Postcode | B15 2TT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Edgbaston | | Westminster constituency | Birmingham Edgbaston | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security ## Release History - 30 Apr 2018 at 14:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ce88d284-2ccc-464c-af08-2d243d3d9829 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ce88d284-2ccc-464c-af08-2d243d3d9829 30th April 2018 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofbirmingham/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dc2b8f4c-8643-41ef-8dba-e0b48a9d099a.json.