---
title: "GB-London: BTA1106 Provision of Influencer Marketing Platform to VisitBritain"
ocid: "ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2019-02-28"
---

# GB-London: BTA1106 Provision of Influencer Marketing Platform to VisitBritain

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f.json)

## Summary

The British Tourist Authority is inviting tenders for the provision of an influencer marketing platform, titled "GB-London: BTA1106 Provision of Influencer Marketing Platform to VisitBritain." This opportunity falls under the services industry category with a focus on sales or marketing software. The tender is currently in the active stage, with a submission deadline set for 20th March 2019. The contract period is expected to commence on 1st June 2019 and conclude on 31st May 2022. The total contract value is anticipated to be £500,000, with a minimum value of £100,000, and the procurement method is classified as an open procedure. Delivery is expected to be in London, United Kingdom.

This tender presents a significant opportunity for small and medium enterprises (SMEs) that specialise in digital marketing and software solutions. Businesses that offer customisable marketing platforms, particularly in influencer marketing, would be well-suited to compete. The selected supplier will be required to provide an off-the-shelf platform tailored to VisitBritain’s specific needs, which opens avenues for SMEs to showcase their innovative capabilities in a competitive landscape, potentially leading to further opportunities within the tourism and marketing sectors.

## Notice

We are looking for one supplier to tender to provide VisitBritain with an influencer marketing platform. The platform should be an off-the-shelf platform with customisation options. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d67fae5d-dfb0-47ec-b36c-44ab6e691698 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2019 |
| Submission deadline | 20 Mar 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 May 2019 - 31 May 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48481000 - Sales or marketing software package

## Release History

- 28 Feb 2019 at 10:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d67fae5d-dfb0-47ec-b36c-44ab6e691698

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d67fae5d-dfb0-47ec-b36c-44ab6e691698
  28th February 2019 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA1106-Provision-of-Influencer-Marketing-Platform-to-VisitBritain/638382TB7R
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dc35e555-5282-4d7b-8941-6c93412a426f.json.