---
title: "Digitalisation of the Avoiding Brain Injuries in Childbirth Programme Tools"
ocid: "ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2025-10-20"
---

# Digitalisation of the Avoiding Brain Injuries in Childbirth Programme Tools

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b

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## Summary

This public procurement process, carried out by NHS England, focuses on the digitalisation of tools used in the "Avoiding Brain Injuries in Childbirth Programme". The procurement falls under the "Business and management consultancy services" industry category, with services to be delivered in England, United Kingdom, specifically associated with the postal code LS1 4AP in Leeds. The procurement stage is at the "Award" phase, having completed the tender process and now proceeding with the contract period from 29th September 2025 to 31st March 2026. The procurement was conducted using a selective method, specifically a call-off from a framework agreement, with a total contract value of £154,000. Key dates include the tender period ending on 24th July 2025, with the award status formalised on 26th September 2025.

This tender presents notable opportunities for marketing and management consultancy firms, especially small and medium-sized enterprises (SMEs), to engage with NHS England and contribute to a significant healthcare initiative. The successful supplier in this tender, Olive Jar Digital Ltd, highlights the potential for digital service providers specialising in healthcare solutions to expand their portfolio and increase their market presence through collaboration with a national health authority. Companies well-suited for such engagements are those involved in digital innovation and healthcare consultancy, ready to address complex institutional needs through tailored solutions.

## Notice

This contract is for the development of national specifications for the digitisation of the following: 1. The recognition and response to suspected intrapartum fetal deterioration tool and 2. The impacted fetal head at caesarean birth proforma

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/37db56bf-33f9-411c-8b09-2861608d0ac8 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Oct 2025 |
| Submission deadline | 24 Jul 2025 |
| Future notice date | Not specified |
| Award date | 25 Sep 2025 |
| Contract period | 28 Sep 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £154,000 |
| Lots value | Not specified |
| Awards value | £154,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 4AP |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Hunslet & Riverside |
| Westminster constituency | Leeds South |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OLIVE JAR DIGITAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 20 Oct 2025 at 09:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/37db56bf-33f9-411c-8b09-2861608d0ac8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/37db56bf-33f9-411c-8b09-2861608d0ac8
  20th October 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dc5541e0-703a-4765-8558-ded5de4e260b.json.