---
title: "Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign"
ocid: "ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CAMBRIDGESHIRE COUNTY COUNCIL"
published: "2018-11-06"
---

# Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

Buyer: CAMBRIDGESHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-dc7c6cb1-ed14-4924-9faf-d387955188a8

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## Summary

The Cambridgeshire County Council is seeking to engage providers for a marketing campaign aimed at enhancing teacher recruitment in Fenland and East Cambridgeshire. The campaign, titled "Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign," is classified under business services (CPV code 79000000) with a focus on education and training services. The tender was published on 18th July 2018, and the tender period closed on 13th August 2018. The contract was awarded on 2nd November 2018 and is set to run from 19th November 2018 until 18th November 2019, with a value of £139,400. The campaign will deliver targeted online advertising and marketing materials to attract teachers to the region, addressing specific recruitment challenges.

This marketing campaign presents significant opportunities for businesses specialising in marketing, advertising, and recruitment services. Companies that can design and implement innovative outreach strategies, particularly those familiar with the education sector, would be well-suited to compete for similar contracts. Small and medium-sized enterprises (SMEs) and voluntary community sector enterprises (VCSEs) are encouraged to participate, as they often bring specialised knowledge and agility that can effectively address the unique needs of the education sector in Fenland and East Cambridgeshire.

## Notice

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work. The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire. The successful provider will design and deliver a marketing campaign including: * Targeted online and social media advertising * Regional advertising in key target areas * Marketing materials The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area. In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire. The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c9c58db2-33de-4ad7-a189-668262698aff |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Nov 2018 |
| Submission deadline | 13 Aug 2018 |
| Future notice date | Not specified |
| Award date | 2 Nov 2018 |
| Contract period | 19 Nov 2018 - 18 Nov 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £139,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAMBRIDGESHIRE COUNTY COUNCIL |
| Locality | CAMBRIDGE |
| Post town | Cambridge |
| Postcode | CB3 0AP |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH42 Cambridgeshire CC |
| Local authority | Cambridge |
| Electoral ward | Castle |
| Westminster constituency | Cambridge |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ATHENE COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 80 - Education and training services

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 80000000 - Education and training services

## Release History

- 6 Nov 2018 at 17:36 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c9c58db2-33de-4ad7-a189-668262698aff
- 18 Jul 2018 at 12:27 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/da2c945d-7819-4746-a83b-f7bbd9480305

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c9c58db2-33de-4ad7-a189-668262698aff
  6th November 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/da2c945d-7819-4746-a83b-f7bbd9480305
  18th July 2018 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=72ea6f72-2b84-e811-80ed-005056b64545&fromAdvertEvent=True
  Apply on line

## Notice URLs

- http://www.cambridgeshire.gov.uk

## Provenance

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