--- title: "PURCON 1007 - Creative Campaign Partner" ocid: "ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF EAST ANGLIA" published: "2022-04-08" --- # PURCON 1007 - Creative Campaign Partner Buyer: UNIVERSITY OF EAST ANGLIA Current stage: Tender OCID: ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92.json) ## Summary The University of East Anglia is seeking a Creative Campaign Partner through a selective procurement method, using a restricted procedure above threshold. This tender, titled "PURCON 1007 - Creative Campaign Partner," falls under the marketing services industry category (CPV code 79342000). The opportunity, published on 8th April 2022, has a tender submission deadline of 9th May 2022. The campaign aims to enhance the university's branding and attract more international students, particularly by executing digital transformation strategies and omnichannel marketing initiatives. The contract period is set to commence on 19th July 2022 and will continue until 30th September 2025. This tender presents significant opportunities for businesses that specialise in creative marketing, digital campaigns, and brand development, particularly those experienced in engaging youth markets across home, EU, and international audiences. Agencies that understand the dynamics of student recruitment, leveraging digital channels such as social media, SEO, and peer-to-peer engagement, would be well-positioned to compete for this partnership. With the university's focus on personalisation and data integration, businesses with expertise in data-driven marketing strategies are highly encouraged to apply. ## Notice We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences. As our new creative partner, you will share our digital transformation ambitions and be a champion for digital marketing considering all omnichannel / mobile-first opportunities - website, CRM, SEO, social media and leveraging peer-to-peer and student generated content naming just a few. You will help support our roadmap in implementing Salesforce / Marketing Cloud as part of our increasingly 'connected campus' and wider data integration efforts (becoming more personalised and 1:2:1). As well as proactively considering campaign and brand content across SEO and social, you will consider how we leverage our growing peer to peer / student generated content and feed it into our new content marketing governance. Additional information: If you're interested in this contract, documents are available on UEA's In-Tend (https://In-Tendhost.co.uk/universityofeastanglia/aspx/Home) Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1aa3618f-203b-4730-92dd-5ec5c48e666e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Apr 2022 | | Submission deadline | 9 May 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 19 Jul 2022 - 30 Sep 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF EAST ANGLIA | | Locality | NORWICH | | Post town | Norwich | | Postcode | NR4 7TJ | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH5 Norfolk | | ITL 3 | TLH51 Norwich and East Norfolk | | Local authority | Norwich | | Electoral ward | University | | Westminster constituency | Norwich South | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 8 Apr 2022 at 15:31 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1aa3618f-203b-4730-92dd-5ec5c48e666e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1aa3618f-203b-4730-92dd-5ec5c48e666e 8th April 2022 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofeastanglia/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://In-Tendhost.co.uk/universityofeastanglia/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dcba45ec-178f-433e-8da6-2670f8068c92.json.