---
title: "AHDB Beef and Lamb Representative for Italy, Switzerland and Malta"
ocid: "ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2018-04-12"
---

# AHDB Beef and Lamb Representative for Italy, Switzerland and Malta

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Tender  
OCID: ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c

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## Summary

The tender titled "AHDB Beef and Lamb Representative for Italy, Switzerland and Malta" was issued by the Defra Network eTendering Portal. This procurement process falls within the marketing services industry and is primarily focused on enhancing the market presence of British lamb and beef in Italy, Switzerland, and Malta. It is currently in the active stage, following an open procurement method, with a tender period scheduled to close on 18th May 2018. The contract period is set to commence on 2nd July 2018 and will last for three years, with performance reviews every twelve months. The total contract value is £130,000, requiring interested bidders to establish a commercial presence in Italy or Switzerland.

This opportunity presents a significant avenue for businesses aiming to expand their operations in the international food market, particularly those specialising in marketing and sales within the agricultural sector. Companies with expertise in market development, relationship management, and local strategic implementation would be well-suited to compete, especially those already positioned in the Italian, Swiss, or Maltese markets. The successful bidder will play a crucial role in promoting British produce as a brand ambassador, thus creating pathways for increased sales and market penetration.

## Notice

AHDB Exports is looking for an Italian/English speaking representative to develop the Italian, Swiss and Maltese market for British lamb and beef. The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The successful representative must be based or have a commercial office in Italy or Switzerland (successful representative will be expected to visit Malta yearly), and will be responsible for driving value and volume sales, the successful representative will be expected to: - Liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets - Effectively maintain and build new relationships with relevant contacts in the Italian market, and where appropriate, work jointly with them to increase market exposure and demand for British lamb and beef - Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR, digital. The contract is for 3 years and will include a provision for the review and break of the contract after each 12 month period. This is to provide for assessment of performance and the need for representation in the relevant markets. Additional information: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5989ef87-737b-4a18-bf4d-3396004d8007 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Apr 2018 |
| Submission deadline | 18 May 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Jul 2018 - 1 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £130,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 12 Apr 2018 at 13:22 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5989ef87-737b-4a18-bf4d-3396004d8007

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5989ef87-737b-4a18-bf4d-3396004d8007
  12th April 2018 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.ahdb.org.uk
- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dd275ec2-71af-4f49-bfe7-9e6e976cf13c.json.
