---
title: "Post 16 Choices Segmentation Insight Audit"
ocid: "ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2019-03-28"
---

# Post 16 Choices Segmentation Insight Audit

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8

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## Summary

The Department for Education in London is conducting a procurement process titled "Post 16 Choices Segmentation Insight Audit," focusing on research services aimed at understanding young people's educational choices. This selective tender process, initiated via a call-off from a framework agreement, had a tender period that ended on 22 February 2019. The awarded contract, valued at £18,100, commenced on 26 February 2019 and will extend until 26 April 2019.

This tender presents a valuable opportunity for businesses specialising in research and consultancy services, particularly those that are SMEs, to engage with a significant governmental project. Companies adept in qualitative and quantitative research methodologies, as well as those experienced in educational sector analysis, would be particularly well-suited to compete in this procurement process. Engaging with the Department for Education can provide insights that may open doors to further contracts within the public sector.

## Notice

The Communications Directorate at the Department for Education (DfE) seeks to understand the underlying attitudes and influences that shape how young people in England make choices about the education qualifications and institutions they choose at age 16 and beyond. This will inform which communications channels, content, language and influencers we should utilise to affect behaviour change in support of our reforms to technical education. Firstly, we require the services of an agency to audit the current insight canon and make recommendations on whether further qualitative or quantitative research is required to produce a robust segmentation. If you are interested in bidding, a written response to this brief is required

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f52ee385-7d37-4821-88ec-65336ebd75c2 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Mar 2019 |
| Submission deadline | 22 Feb 2019 |
| Future notice date | Not specified |
| Award date | 25 Feb 2019 |
| Contract period | 26 Feb 2019 - 26 Apr 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £18,100 |
| Lots value | Not specified |
| Awards value | £18,100 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKET & OPINION RESEARCH INTERNATIONAL |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 28 Mar 2019 at 12:18 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f52ee385-7d37-4821-88ec-65336ebd75c2
- 4 Mar 2019 at 16:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f52ee385-7d37-4821-88ec-65336ebd75c2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f52ee385-7d37-4821-88ec-65336ebd75c2
  28th March 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dd4b53d7-38d2-43fb-8f46-4cd93f0c42b8.json.