---
title: "Profiles & Brand Index Agreement"
ocid: "ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2021-07-27"
---

# Profiles & Brand Index Agreement

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803.json)

## Summary

The Gambling Commission is conducting a public procurement for the "Profiles & Brand Index Agreement" which involves the subscription to YouGov's Profiles and BrandIndex services for a three-year period, commencing in November 2020. This tender, classified under research services, has recently reached the award stage with the contract awarded to YouGov PLC for a total value of £97,500. The procurement method utilised was a direct single tender action, appropriate for contracts below the threshold. The contract will run until 6th November 2023, and relevant correspondence can be addressed to the Procurement Team at the Gambling Commission's Birmingham office.

This procurement opportunity presents significant growth potential for businesses within the research services sector. Specifically, companies with expertise in market research, data analytics, or subscription-based services would be well-positioned to compete for similar contracts in the future. Given that the Gambling Commission prioritises engagement with small and medium enterprises (SMEs), this contract may serve as a gateway for smaller firms to establish a track record in providing essential research services within the public sector.

## Notice

Subscription to YouGov's Profiles and BrandIndex services for a duration of 3 years commencing November 2020 i.e. the remaining period of the 3rd National Lottery Licence.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/465da257-a47d-444a-b1a9-90ab64338307 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jul 2021 |
| Submission deadline | 31 Jul 2020 |
| Future notice date | Not specified |
| Award date | 30 Jul 2020 |
| Contract period | 7 Nov 2020 - 6 Nov 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £98,000 |
| Lots value | Not specified |
| Awards value | £97,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 27 Jul 2021 at 14:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/465da257-a47d-444a-b1a9-90ab64338307

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/465da257-a47d-444a-b1a9-90ab64338307
  27th July 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.gamblingcommission.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dd89c038-d291-45de-8c5e-824f01035803.json.