--- title: "OS Maps App Research" ocid: "ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c.json" source: "Contracts Finder" current_stage: "Tender" buyer: "ORDNANCE SURVEY" published: "2024-05-03" --- # OS Maps App Research Buyer: ORDNANCE SURVEY Current stage: Tender OCID: ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c.json) ## Summary The buying organisation, Ordnance Survey, has released a tender titled "OS Maps App Research" in the services industry category. The procurement stage is currently active, with a tender period ending on 13th May 2024 and a contract period from 30th May 2024 to 29th November 2024. The location for this procurement is in Southampton, United Kingdom. The method used is an open procedure (above threshold) which offers an opportunity for businesses to provide market research services to aid in the development of OS Maps. This tender presents an opportunity for businesses in the market research services sector to engage with Ordnance Survey to shape the future development of OS Maps. Companies with expertise in qualitative research and a focus on potential new users in the Millennial and Gen Z age groups would be well-suited to compete. By understanding the usability and key use cases that consumers desire from an outdoor app, businesses can help Ordnance Survey broaden the appeal of OS Maps and grow its user base among younger demographics. ## Notice Ordnance Survey Ltd is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business and individuals. Further information on us can be found on our website http://www.os.uk. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation, and Technology. Research Brief: Shaping the future development of OS Maps Project Background Ordnance Survey's (OS) Consumer divisions' mission is to help more people to get outside more often. OS's digital mapping service (OS Maps) is one of our flagship products for leisure customers - helping them to access the outdoors in a safe and enjoyable way. Our mapping service helps users to plan and carry out outdoor activities either online (OS Maps) or via our App. By subscribing to OS Maps customers can discover outdoor trails, create their own routes and track the outdoor activities they want to do in Great Britain (GB). Currently, OS Maps has a loyal customer base of regular subscribers and users, however, they tend to be older (50+) and more experienced outdoor enthusiasts. **We have plans to grow the usage of OS Maps amongst Millennial (aged 27-42) and Genz (aged 18-26) consumers - broadening our appeal beyond our traditional core experienced adventurers**. At the beginning of this year, a new user interface was introduced within the OS Maps App to ensure the App is easier to use amongst new subscribers. There are more releases planned over the coming year, which will continue to build on these recent changes. To help inform our future product strategy, we would like to understand the key use cases that consumers want from an outdoor app, explore what they would need/want/expect from an outdoor app, and test the usability of our App. We would like to identify what other apps offer consumers that we currently don't cover, and how our app can develop to encourage future use. Whilst they may already venture outside, these users will be unlikely to be experts at map reading. Therefore, researching our existing user base will not help us identify the right opportunities for increasing the takeup of our application. OS requires a market research agency that can conduct qualitative research with potential, future OS Maps users**. This should not include our existing customers but should include those using other outdoor activity apps. Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/755f2704-22d3-47fe-ad7d-a20e4c4af31b | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 May 2024 | | Submission deadline | 13 May 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 May 2024 - 29 Nov 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ORDNANCE SURVEY | | Locality | SOUTHAMPTON | | Post town | Southampton | | Postcode | SO16 0AS | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ36 Central Hampshire | | Local authority | Test Valley | | Electoral ward | Chilworth, Nursling & Rownhams | | Westminster constituency | Romsey and Southampton North | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 3 May 2024 at 10:18 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/755f2704-22d3-47fe-ad7d-a20e4c4af31b - 29 Apr 2024 at 13:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/755f2704-22d3-47fe-ad7d-a20e4c4af31b ## Documents - https://www.contractsfinder.service.gov.uk/Notice/755f2704-22d3-47fe-ad7d-a20e4c4af31b 3rd May 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/os/aspx/ Additional information on how to apply for this contract ## Notice URLs - http://www.os.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dd8ce64c-bb8a-477b-824e-f8064288c23c.json.